Insights from the
growth engine room
Playbooks, postmortems and working numbers from ten years of B2B growth. No fluff, sources included.
How I run website projects without due dates
A project-management system for web work: one board, two views, and sizes in place of dates.
How I manage trade shows from one page per show
An operating system for events: one page per show, five fixed sections, one layer that carries between them.
Search Ads competitor research, rebuilt as an agent pipeline
Every keyword in one bucket, totals reconciled, 47 went live.
Building an ABM list from technology signals
Building a North America ABM universe from technology signals instead of industry codes, and the version-by-version.
The trade-show follow-up system: badges to CRM
Most trade-show leads die in a pocket.
Slicing a 14-chapter whitepaper into a lead engine
One chapter becomes four assets; the gated playbook turns readers into leads.
How I built an AI lead scoring assistant for B2B fintech, twice
Lead scoring with no engineers and no black box, wired through the stack sales already lived in.
How I use ChatGPT for SEO: intent, metadata, audits
ChatGPT as a research and editorial systems assistant.
AI search optimization (GEO): what actually matters now
Unlinked mentions beat backlinks, and answer-first structure beats polished prose. Run the robots.txt check first.
Two listicles beat my whole site: notes from a GEO log
What months of watching the GEO log changed about where the effort goes.
Two Zapier + GPT flows for a one-person support desk
One rep, one inbox, four departments' mail.
How I use data + AI so my content team writes articles that rank
A scored content pipeline for a team writing in a second language: competitor scans, an AI outline, and a score before a word gets drafted.
How I automated a messy monthly report using an LLM
Zapier, a schema and a custom GPT turn a two-hour monthly close into five minutes, with PII stripped before the model sees a row.
From B2C traffic buying to a B2B fintech affiliate program
What six years of B2C affiliate taught me, and what B2B fintech added: partner vetting, payout rules, and a bad payout as a compliance problem.
Scaling a new product launch on record design
The biggest risk in a referral-driven launch is data.
Designing a referral-driven lifecycle without breaking trust
Suppliers met our product through a payment.
Building a referral-led growth system for a new B2B payment feature
FUSION grew through the customers we already had.
Email intake, rebuilt: one form, one board, one launch sequence
The process around email was the broken part.
Rebuilding onboarding email: 140 hours to 48
One shared MailChimp account, three regions, no owner.
Email marketing: timing beats copy
What actually moves lifecycle numbers in B2B and fintech: timing, triggers, and clean user state.
Fixing a cross-domain tracking problem that shouldn't have taken two months
Paid attribution was dead for two months and every UTM evaporated at the domain crossing.
How I approach landing page testing (without overthinking it)
Where landing pages actually fail, and how I test for it.
Keyword research for a fintech company: clicks, compliance, intent
In fintech, keyword research is about intent, trust, and risk.
Running notes on GEO, AI search, and what actually matters
Testing one claim at a time against my own site: make the change, watch the log, record what survived.
Running social solo: a system and a $20 test loop
How to run social when you cannot outspend anyone: one message library, reusable templates, and a $20 angle test.
Marketing ops that replaced chaos with a queue
The process layer that made everything else work.
The engine room, monthly
One email a month. The playbooks and numbers that survived contact with reality.