Insights from the
growth engine room
Six years of B2C affiliate at ToLocal, 2015–2021, then cross-border payments at PingPong 2021–2025, and AI GTM at ThinkingAI, where I have been Senior Marketing Manager since 2026.
How I run website projects without due dates
I size the cards and drop the dates. One board, two views.
How I manage trade shows from one page per show
Every show gets one page and the same five sections. It has held up for three shows.
Search Ads competitor research, rebuilt as an agent pipeline
Every keyword in one bucket, totals reconciled, 47 went live.
Building an ABM list from technology signals
Six rounds of filtering took net-new precision from 2% to 31%.
The trade-show follow-up system: badges to CRM
46 booth badges checked against HubSpot during the show, 11 already in it, 35 to add.
Slicing a 14-chapter whitepaper into a lead engine
One chapter becomes four assets; the gated playbook turns readers into leads.
How I built an AI lead scoring assistant for B2B fintech, twice
I scored leads with five questions, no engineers and no black box behind the number.
How I use ChatGPT for SEO: intent, metadata, audits
ChatGPT checks intent and drafts metadata. I write the page.
AI search optimization (GEO): what actually matters now
I checked robots.txt on my own domains. Mentions beat backlinks, 0.664 to 0.218.
Two listicles beat my whole site: notes from a GEO log
Months of GEO log: 7 of 8 mentions came from two listicles.
Two Zapier + GPT flows for a one-person support desk
One rep, one inbox, four departments' mail.
How I use data + AI so my content team writes articles that rank
My team writes in a second language, so no draft starts until the outline scores 40–50.
How I automated a messy monthly report using an LLM
I turned a two-hour monthly close into five minutes with Zapier, a schema and a custom GPT.
From B2C traffic buying to a B2B fintech affiliate program
I ran B2C affiliate for six years, then B2B fintech taught me volume you can't qualify is volume you pay for twice.
Scaling a new product launch on record design
A referral launch breaks on the data first.
Designing a referral-driven lifecycle without breaking trust
Suppliers first saw us when a payment landed.
Building a referral-led growth system for a new B2B payment feature
At PingPong I grew it through customers we already had, and one email program became three.
Email intake, rebuilt: one form, one board, one launch sequence
Email worked. Intake broke.
Rebuilding onboarding email: 140 hours to 48
One shared MailChimp account, three regions, no owner.
Email marketing: timing beats copy
I keyed the sends to account state and the copy stayed the same. Timing did.
Fixing a cross-domain tracking problem that shouldn't have taken two months
Paid attribution died for two months. Every UTM dropped when a visitor crossed domains.
How I approach landing page testing (without overthinking it)
I test the angle before the phrasing, and the angle I bet on lost.
Keyword research for a fintech company: clicks, compliance, intent
I discount each keyword by what an AI Overview eats, then run the survivors past compliance.
Running notes on GEO, AI search, and what actually matters
One claim at a time on my own site. Bing indexed 30 pages; ChatGPT hasn't cited me.
Running social solo: a system and a $20 test loop
I tested three angles at $20 an ad set, and social proof won CTR by 15%.
Marketing ops that replaced chaos with a queue
One door for every request. Lead handoff went from 12 hours to minutes.
The engine room, monthly
One email a month. The playbooks and numbers that survived contact with reality.