Ten years of full-funnel growth
for fintech and global B2B

I keep taking the job nobody owns

I am a full-stack B2B marketer, currently Senior Marketing Manager at ThinkingAI in San Francisco. Over ten years I have run growth, paid acquisition, lifecycle, SEO, marketing operations and partnerships, at a payments company scaling across three regions and at a startup where I was the entire marketing department. I build the operating layer underneath the campaigns, and since 2023 I have been building it with models, and since late 2025 with agents.

The habit started before marketing did. My first job out of school was research at Glass, Lewis & Co., reading public-company filings on board independence and financial performance. I learned to distrust any number I could not trace, and that instinct has followed me through every funnel since.

At ToLocal I was the founding marketer, the first marketing hire. When the department is one person, every channel is your channel: performance media, affiliates, trade shows, the website, the deck the founder presents tomorrow. Over six years that turned into a VP role, a team of seven in the US with five more in China, and a media program I ran like a P&L because the founder read it like one.

PingPong is where the operations habit became the job. I joined as a marketing manager, and my first two months went into plumbing nobody would ever see: CRM, marketing automation, outreach cadences, dashboards, and I integrated every piece myself. The ads already running got consolidated in the same stretch, which gave me a denominator to work from. Then inbound in year one, and account-based marketing with sales in year two. The cross-border payments revenue engine the case studies describe ran on that foundation, and the numbers held up because the plumbing did.

In 2023 I put the OpenAI API to work earlier than most marketing teams: support tickets consolidated and auto-drafted, a content pipeline that took the blog from occasional to weekly, enrichment and campaign briefs wired straight into Salesforce. That was the turn. Since late 2025 I've been building AI GTM tools end to end. At ThinkingAI I run marketing, and I have been putting AI into the marketing system that was already there, from zero. The newest case studies are what came out of that.

Almost none of the work I am proudest of was in the job description. At PingPong the CRM admin resigned in my first week and the managing director asked whether I would take the systems as well; the two jobs were the same job, so I took both. At ThinkingAI I picked up the content pipeline when the manager left. Social and the newsletter were never assigned to anyone, including me, and I built those engines anyway.

What I am after is narrower than it sounds: the moment something I built keeps running without me in it. At ToLocal that was a media program seven people could run on their own. At ThinkingAI it is a reporting model the team uses without anyone filing a status update by hand. I would rather design that and ship it than write a spec and hand it over.