Ten years of full-funnel growth,
now run with AI on the team

I keep taking the job nobody owns

I am a full-stack B2B marketer, currently Senior Marketing Manager at ThinkingAI in San Francisco. Over ten years I have run growth, paid acquisition, lifecycle, SEO, marketing operations and partnerships, at a payments company scaling across three regions and at a startup where I was the first marketing hire and left as VP of Marketing. I build the operating layer underneath the campaigns, and since 2023 I have built it with models, and now with agents that draft the support replies a person sends.

The habit started before marketing did. My first job out of school was research at Glass, Lewis & Co., reading public-company filings on board independence and financial performance. I learned to distrust any number I could not trace, and that instinct has followed me through every funnel since.

At ToLocal, from 2015, I was the founding marketer, the first marketing hire. When the department is one person, every channel is your channel: performance media, affiliates, trade shows, the website, the deck the founder presents tomorrow. Over six years that turned into the VP of Marketing role in 2016, a team of seven in the US with five more in China, and a media program I ran like a P&L because the founder read it like one.

PingPong, 2021 to 2025, is where the operations habit became the job. I joined as Marketing Manager, Ads & Lifecycle, hired for inbound and performance, and the early months went into plumbing nobody would ever see: Salesforce, a HubSpot onboarding, the marketing-to-sales handoff, and the lifecycle email that ran on top of it. I consolidated the ads already running in the same stretch, which gave me a denominator to work from. Then inbound in year one, and account-based marketing with sales in year two. Google and LinkedIn were the main paid channels I ran, and demand generation was the piece I owned. The revenue engine the case studies describe ran on that foundation, and the numbers held up because the plumbing did.

In 2023 I put the OpenAI API to work earlier than most marketing teams: support tickets consolidated and auto-drafted, a content pipeline that took the blog from occasional to weekly, enrichment and campaign briefs wired straight into Salesforce. That was the turn. Now I build AI go-to-market (GTM) tools end to end. I joined ThinkingAI in 2026, where I am putting the whole marketing operation on AI: pipelines for content and social, a new way of running the site, full-cycle development work, and marketing ops. The newest case studies are what came out of that.

Almost none of the work I am proudest of was in the job description. At PingPong the CRM admin resigned in my first week and the managing director asked whether I would take the systems as well; the two jobs were the same job, so I took both. At ThinkingAI I picked up the content pipeline when the manager left. Social and the newsletter were never assigned to anyone, including me, and I built those engines anyway.

What I am after is narrower than it sounds: the moment something I built keeps running without me in it. At ToLocal that was a media program seven people could run on their own. At ThinkingAI it is a reporting model the team uses without anyone filing a status update by hand. I would rather design that and ship it than write a spec and hand it over.