Daniel Liu Resume | Growth, AI GTM, Marketing Ops


Daniel Liu Growth Marketing & Demand Generation \| B2B Fintech and Global B2B San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Growth marketing leader with ten years of full-funnel B2B fintech demand. Owned paid and lifecycle at PingPong while annual revenue on the cross-border payments line went from $2M to $76M and past $250M. Now the only marketer behind a product analytics funnel. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Run demand generation for a mobile-first product analytics product sold to other businesses, from the Google Ads account through to content and the newsletter. Cut a 3,156-keyword competitor corpus to a 47-term buy list on a four-model pipeline, and added 239 negative keywords in a day. Raised net-new precision on a self-built ABM universe from roughly 2% to 31% over six filter rounds, landing 1,013 target companies. Grew social output from about two or three posts a week to five on two agent-native content engines, with the newsletter opening at about 22%. Rebuilt the marketing site on a hand-coded Sanity CMS with nine content types, which put campaign landing pages under marketing control. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Shipped nine AI go-to-market tools to live public URLs, from competitor advertising intelligence to policy-aware ad copy generation. Validated demand before a client launch, testing six segments and collecting 317 signups. Ran campaign, lifecycle and storefront work for a cosmetics client alongside my own AI products. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Owned full-funnel performance across paid media, the website and account-based targeting, built first on ZoomInfo and then 6sense for named enterprise accounts. Ran the website revamp program as program manager, three rebuilds in all, moving an HTML site to Webflow on a new sitemap and SEO standard. Put the OpenAI API into marketing operations in 2023, covering content production, data enrichment, lead scoring and support ticket drafting. Held the marketing function alone for over six months with no drop in output, through three manager changes in four years. Governed over 200 automated workflows in production, each with a named owner and a documented trigger. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Led paid acquisition and lifecycle on the B2B cross-border payments line as annual revenue grew from $2M to $76M, then past $250M. Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35, with volume held. Built the lifecycle program from nothing, taking registration to identity verification (KYC) submission from roughly 10% into the 35 to 40% range. Took over Salesforce administration, onboarded HubSpot end to end, and built the lead assignment and sales cadence process on top. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Managed a $10M annual media budget across paid social, DSP and affiliate networks, returning over 80% on investment. Grew from the company's first marketing hire to VP, building a team of 7 in the US, with 5 more in China. Negotiated terms with ad networks and affiliate aggregators, and moved spend against measured payback. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Set up funnels and audience segments, and ran the A/B and multivariate testing across advertising and email. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Channels: paid search, paid social, programmatic and DSP, account-based marketing, lifecycle and email, SEO and generative engine optimization (GEO, visibility in AI answers), affiliate and partner, events. Platforms: Salesforce, HubSpot, 6sense, Salesloft, ZoomInfo, Apollo, Clay, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Zapier. AI and automation: OpenAI, Gemini, Claude, DeepSeek, prompt and workflow design, agent pipelines with human review, LLM-assisted reporting and campaign QA. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu AI Go-To-Market & Growth Systems \| B2B Fintech and SaaS San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Growth marketer who builds the AI systems behind go-to-market execution. Nine AI tools shipped to live public URLs, plus a marketing operation now running on agent pipelines with a human approval step. Ten years of full-funnel B2B underneath it. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Rebuilt a company's entire marketing operation on AI as its only marketer, covering content production, the website, reporting and the go-to-market stack. Built two agent-native content engines on a multi-model pipeline that carries each piece to roughly 90% ready in Slack, where I approve or nudge. Wired nine channels plus agent chat history into a weekly report that compiles itself, and no weekly update gets hand-written now. Turned an 11,700-name event roster into 944 ranked target companies and 157 reachable contacts, labeling with a cheap model and enriching through Apollo. Built a two-track video pipeline that takes a brief to a finished film, with one booth film shipped and four ads in production. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Deployed nine AI go-to-market tools to live public URLs, across competitor advertising intelligence, technology-stack intelligence, short-video intelligence and compliance auditing. Built a console that holds 35 system prompts, each naming the model it runs on and the tools it may use, with every edit logged. Converted advertising and financial regulation into machine-readable rule sets, where every finding points back to a rule identifier and its source link. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Deployed the OpenAI API across marketing in 2023, ahead of general adoption: support ticket drafting, data enrichment, content production and lead scoring. Sent only non-sensitive support tickets to GPT-4o mini with personal data stripped first, and kept a person on the final reply. Wrote internal tools for ad policy review, campaign QA and reporting inside a regulated payments business. Governed over 200 automated workflows in production, and every one names its owner and the event that triggers it. Ran the website revamp program across three rebuilds, moving from HTML to Webflow with page templates and a technical SEO standard. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Took over Salesforce administration when the admin left and onboarded HubSpot end to end, then built the marketing-to-sales process on both. Automated lead capture, routing and sales handoff, taking 12 hours of manual processing to 1 to 2 minutes. Owned paid acquisition and lifecycle as annual revenue on the cross-border payments line grew from $2M to $76M and past $250M. Built the lifecycle program from scratch and measured it on identity verification (KYC) completion. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Managed a $10M annual media budget at over 80% return on investment, with a team of 7 in the US and 5 more in China. Joined as the first marketing hire and grew into the VP role, owning every channel from performance media to events. Built the reporting the budget was allocated on, and reported to the founder on a profit and loss basis. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Ran Meta media buying against client demand and set up the tracking that later became the attribution stack. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools AI and models: OpenAI GPT-4o, Google Gemini, Anthropic Claude, DeepSeek, retrieval-augmented generation, vector search with Pinecone, prompt and schema design, multi-model routing, agent governance and guardrails, Model Context Protocol. Engineering: Next.js, React, TypeScript, Python, Node and Express, Supabase, Prisma, PostgreSQL, Playwright, Vercel, Stripe, REST API and webhook integration. Go-to-market: Salesforce, HubSpot, 6sense, Salesloft, Clay, Zapier, Google Analytics 4, Google Tag Manager, paid search and paid social, lifecycle, account-based marketing. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu Marketing Operations & Go-To-Market Systems \| B2B Fintech and SaaS San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Ten years on the systems layer of B2B go-to-market. Sole owner of the Salesforce, HubSpot and 6sense stack behind a payments line that passed $250M in annual revenue. Over 200 automated workflows in production, with lead handoff cut from hours to minutes. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Own marketing operations and the go-to-market stack for a mobile-first product analytics company, working as its only marketer. Built a weekly report that compiles from ten primary sources, nine channels plus agent chat history, and nobody hand-writes a status update. Hand-coded the marketing site on Sanity with nine content types and zero runtime CMS calls, queried at build time and exported static. Moved release authority for the US site onto my own machine, shipping the v2.1.9 to v2.5.1 chain in three weeks with no front-end engineers. Reconciled trade-show capture during the show itself, four capture paths and 46 badges against 33 booth leads in HubSpot. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Shipped nine AI go-to-market tools to live public URLs, from reporting automation through to compliance auditing. Built a console where 35 system prompts each name the model they run on and the tools they may use, and every edit is logged. Turned regulation into structured rule sets with a traceable identifier and a source link on every rule. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Managed the go-to-market stack across Salesforce, HubSpot, Webflow, 6sense, Zapier, ZoomInfo and Google Tag Manager, connecting tracking, routing, enrichment and reporting. Gave every automated workflow a named owner and a documented trigger, over 200 in all. Replaced the manual monthly close with a schema-constrained extraction pipeline, taking one to two hours of hand-cleaning to under five minutes. Traced a two-month attribution outage across multi-region sites to a cross-domain tracking failure, fixed it, and gave the region its source data back. Designed the lead scoring and routing model with Sales, setting the qualification thresholds and handoff service levels the pipeline reports ran on. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Took over Salesforce administration when the admin left, onboarded HubSpot end to end, and built lead assignment and sales cadences on top. Automated capture and routing so Sales picks up a new lead in 1 to 2 minutes, down from 12 hours. Ran paid acquisition and lifecycle while annual revenue grew from $2M to $76M and then past $250M, on instrumentation that held under finance review. Measured lifecycle on identity verification (KYC) completion and tracked the funnel through to approval at 18 to 20%. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Built the reporting behind a $10M annual media budget, and reported to the founder on a profit and loss basis. Allocated budget and staffed the work across paid social, DSP and affiliate networks at over 80% return on investment. Grew into VP of Marketing over a team of 7 in the United States, with 5 more in China. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Instrumented campaigns and read the results back, from funnel steps and audience segments to A/B and multivariate tests. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools CRM and automation: Salesforce, HubSpot, Pipedrive, Salesloft, 6sense, ZoomInfo, Apollo, Clay, Zapier, Make, n8n. Tracking and analytics: Google Analytics 4, Google Tag Manager, cross-domain measurement, multi-touch attribution, lead scoring and routing, Looker Studio, Power BI. Web and content: Webflow, Sanity, WordPress, CMS governance, conversion rate optimization, technical SEO. AI and automation: OpenAI, Gemini, Claude, DeepSeek, schema-constrained extraction, review-by-exception pipelines, versioned master data. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu Performance Marketing & Paid Acquisition \| B2B Fintech and Global B2B San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Performance marketer with ten years buying and structuring paid demand for B2B fintech. Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35 with volume held. Ran a $10M annual media budget at ToLocal. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Own the Google Ads account for a mobile-first product analytics product, on a monthly budget running in roughly the low to mid five figures. Cut 3,156 competitor paid keywords to a 47-term buy list on a four-model pipeline, and pushed 239 negatives in a single day. Raised net-new precision on a self-built North America ABM universe from roughly 2% to 31% across six filter rounds. Turned an 11,700-name event roster into 944 ranked accounts and 157 reachable contacts for outbound. Rebuilt the marketing site on a hand-coded CMS, which put campaign landing pages back under marketing control. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Shipped nine AI go-to-market tools to live public URLs, including competitor advertising intelligence and policy-aware ad copy generation. Converted advertising regulation into structured rule sets, so every flagged ad points back to the rule behind it. Tested demand before a client launch across six segments, collecting 317 signups. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Owned paid media across Google, Meta, LinkedIn and programmatic, with Google and LinkedIn carrying the primary spend. Recovered a two-month attribution outage with roughly $20,000 to $40,000 a month running blind, tracing it to a cross-domain tracking failure. Reallocated spend against measured payback each cycle, read on cost per lead and cost per registration. Ran the website rebuild as program manager, moving HTML to Webflow and keeping landing pages matched to the paths visitors took. Built the enterprise account-based motion on ZoomInfo and then 6sense, handing named accounts to SDR follow-up. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Cut LinkedIn cost per lead from over $300 to $160 by rebuilding campaign structure and tightening audiences, with lead volume held. Cut Google cost per registration from over $90 to about $35 across roughly three months, on rebuilt landing pages and reworked keywords. Led paid acquisition as the cross-border payments line grew from $2M to $76M in annual revenue, then past $250M. Ran inbound demand generation, where three inbound lines carried 85% or more of total volume. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Ran a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment. Opened Meta as the first paid channel, then expanded the performance product line from it. Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Bought media against client demand and built the funnels and split tests behind it. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Channels: paid search, paid social, programmatic and DSP, affiliate and partner, account-based marketing, landing page and offer testing. Platforms: Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Salesforce, HubSpot, 6sense, ZoomInfo, Webflow, Zapier. Measurement: cost per lead and cost per registration, return on investment and payback, cross-domain measurement, multi-touch attribution, A/B and multivariate testing, Looker Studio, Power BI. AI and automation: OpenAI, Gemini, Claude, DeepSeek, ad policy review pipelines, campaign QA with human approval, LLM-assisted reporting. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com

Daniel Liu

Performance Marketing & Paid Acquisition | B2B Fintech and Global B2B

San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com

Summary

Performance marketer with ten years buying and structuring paid demand for B2B fintech. Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35 with volume held. Ran a $10M annual media budget at ToLocal.

Professional Experience

Senior Marketing Manager2026 – Present

ThinkingAI · San Francisco, CA

Own the Google Ads account for a mobile-first product analytics product, on a monthly budget running in roughly the low to mid five figures.
Cut 3,156 competitor paid keywords to a 47-term buy list on a four-model pipeline, and pushed 239 negatives in a single day.
Raised net-new precision on a self-built North America ABM universe from roughly 2% to 31% across six filter rounds.
Turned an 11,700-name event roster into 944 ranked accounts and 157 reachable contacts for outbound.
Rebuilt the marketing site on a hand-coded CMS, which put campaign landing pages back under marketing control.

Builder, AI Go-To-Market SystemsNov 2025 – 2026

Independent · San Francisco, CA

Shipped nine AI go-to-market tools to live public URLs, including competitor advertising intelligence and policy-aware ad copy generation.
Converted advertising regulation into structured rule sets, so every flagged ad points back to the rule behind it.
Tested demand before a client launch across six segments, collecting 317 signups.

Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025

PingPong · San Mateo, CA

Owned paid media across Google, Meta, LinkedIn and programmatic, with Google and LinkedIn carrying the primary spend.
Recovered a two-month attribution outage with roughly $20,000 to $40,000 a month running blind, tracing it to a cross-domain tracking failure.
Reallocated spend against measured payback each cycle, read on cost per lead and cost per registration.
Ran the website rebuild as program manager, moving HTML to Webflow and keeping landing pages matched to the paths visitors took.
Built the enterprise account-based motion on ZoomInfo and then 6sense, handing named accounts to SDR follow-up.

Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023

PingPong · San Mateo, CA

Cut LinkedIn cost per lead from over $300 to $160 by rebuilding campaign structure and tightening audiences, with lead volume held.
Cut Google cost per registration from over $90 to about $35 across roughly three months, on rebuilt landing pages and reworked keywords.
Led paid acquisition as the cross-border payments line grew from $2M to $76M in annual revenue, then past $250M.
Ran inbound demand generation, where three inbound lines carried 85% or more of total volume.

Vice President of MarketingJan 2016 – Aug 2021

ToLocal Inc. · Mountain View, CA

Ran a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment.
Opened Meta as the first paid channel, then expanded the performance product line from it.
Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China.

Marketing Manager, Media BuyingJul 2015 – Jan 2016

ToLocal Inc. · Mountain View, CA

Bought media against client demand and built the funnels and split tests behind it.

Education

Master of Business Administration · San Francisco State University

Bachelor of Business Administration · China University of Geosciences

Skills & Tools

Channels: paid search, paid social, programmatic and DSP, affiliate and partner, account-based marketing, landing page and offer testing.

Platforms: Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Salesforce, HubSpot, 6sense, ZoomInfo, Webflow, Zapier.

Measurement: cost per lead and cost per registration, return on investment and payback, cross-domain measurement, multi-touch attribution, A/B and multivariate testing, Looker Studio, Power BI.

AI and automation: OpenAI, Gemini, Claude, DeepSeek, ad policy review pipelines, campaign QA with human approval, LLM-assisted reporting.

Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.

For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu Lifecycle & CRM Marketing \| B2B Fintech and Global B2B San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Lifecycle and CRM marketer who builds the program and the systems under it. At PingPong, moved registration to identity verification submission from roughly 10% into the 35 to 40% range on a line whose annual revenue passed $250M. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Own the weekly newsletter end to end, at about a 22% open rate to a list of 1,000-plus built from an on-site popup. Built the newsletter engine on a multi-model pipeline that harvests 35-plus sources and lands HubSpot-ready HTML for me to approve. Run the social calendar engine that took posting from about two or three a week to five. Reconciled 46 trade-show badges against HubSpot during the show, matching 11 to existing records and queuing the rest for follow-up. Rebuilt the marketing site on a hand-coded Sanity CMS with nine content types, the system demand generation now runs on. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Ran campaign, lifecycle and storefront work for a cosmetics client, from first send through to retail. Tested pre-launch demand across six segments for a client and collected 317 signups. Shipped nine AI go-to-market tools to live public URLs, covering content production and reporting. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Kept HubSpot and Salesforce in sync so lifecycle stage, lead ownership and campaign membership matched on both sides. Designed the lead scoring and routing model with Sales, setting the thresholds and handoff levels lifecycle reporting read from. Put non-sensitive support tickets through GPT-4o mini with personal data stripped before the call, and kept a person on the final reply. Held conversion paths and tracking steady across a multi-region website, so lifecycle entry points behaved the same in every region. Automated the monthly reporting close with a schema-constrained pipeline, cutting one to two hours of hand-cleaning to under five minutes. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Built the lifecycle program from nothing, covering segmentation, onboarding, product education, nurture and activation. Rebuilt onboarding email so each send keyed to account state, moving registration to identity verification (KYC) submission from roughly 10% to 35 to 40%. Ran three lifecycle campaigns to a regular open rate of about 35%, with 61% on the strongest send and approval settling at 18 to 20%. Took over Salesforce administration when the admin left and onboarded HubSpot end to end, then built lead assignment and sales cadences on top. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Set the performance metrics and managed lifecycle engagement, retention and conversion against them, on a $10M annual media budget. Grew from the first marketing hire into VP of Marketing, leading a team of 7 in the US, with 5 more in China. Ran affiliate and paid social programs at over 80% return on investment. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Segmented audiences and ran email and advertising tests through the funnels I built. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Lifecycle: segmentation, onboarding sequences, triggered email, product education and nurture, activation and retention programs, referral programs, A/B and multivariate testing. CRM and automation: Salesforce, HubSpot, Salesloft, Pipedrive, Zapier, Make, n8n, lead scoring and routing, list segmentation. Measurement: Google Analytics 4, Google Tag Manager, cohort reads on before and after windows, Looker Studio, Power BI. AI and automation: OpenAI, Gemini, Claude, DeepSeek, content pipelines with human approval, schema-constrained extraction, personal data stripped before any model call. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com

Daniel Liu

Lifecycle & CRM Marketing | B2B Fintech and Global B2B

San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com

Summary

Lifecycle and CRM marketer who builds the program and the systems under it. At PingPong, moved registration to identity verification submission from roughly 10% into the 35 to 40% range on a line whose annual revenue passed $250M.

Professional Experience

Senior Marketing Manager2026 – Present

ThinkingAI · San Francisco, CA

Own the weekly newsletter end to end, at about a 22% open rate to a list of 1,000-plus built from an on-site popup.
Built the newsletter engine on a multi-model pipeline that harvests 35-plus sources and lands HubSpot-ready HTML for me to approve.
Run the social calendar engine that took posting from about two or three a week to five.
Reconciled 46 trade-show badges against HubSpot during the show, matching 11 to existing records and queuing the rest for follow-up.
Rebuilt the marketing site on a hand-coded Sanity CMS with nine content types, the system demand generation now runs on.

Builder, AI Go-To-Market SystemsNov 2025 – 2026

Independent · San Francisco, CA

Ran campaign, lifecycle and storefront work for a cosmetics client, from first send through to retail.
Tested pre-launch demand across six segments for a client and collected 317 signups.
Shipped nine AI go-to-market tools to live public URLs, covering content production and reporting.

Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025

PingPong · San Mateo, CA

Kept HubSpot and Salesforce in sync so lifecycle stage, lead ownership and campaign membership matched on both sides.
Designed the lead scoring and routing model with Sales, setting the thresholds and handoff levels lifecycle reporting read from.
Put non-sensitive support tickets through GPT-4o mini with personal data stripped before the call, and kept a person on the final reply.
Held conversion paths and tracking steady across a multi-region website, so lifecycle entry points behaved the same in every region.
Automated the monthly reporting close with a schema-constrained pipeline, cutting one to two hours of hand-cleaning to under five minutes.

Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023

PingPong · San Mateo, CA

Built the lifecycle program from nothing, covering segmentation, onboarding, product education, nurture and activation.
Rebuilt onboarding email so each send keyed to account state, moving registration to identity verification (KYC) submission from roughly 10% to 35 to 40%.
Ran three lifecycle campaigns to a regular open rate of about 35%, with 61% on the strongest send and approval settling at 18 to 20%.
Took over Salesforce administration when the admin left and onboarded HubSpot end to end, then built lead assignment and sales cadences on top.

Vice President of MarketingJan 2016 – Aug 2021

ToLocal Inc. · Mountain View, CA

Set the performance metrics and managed lifecycle engagement, retention and conversion against them, on a $10M annual media budget.
Grew from the first marketing hire into VP of Marketing, leading a team of 7 in the US, with 5 more in China.
Ran affiliate and paid social programs at over 80% return on investment.

Marketing Manager, Media BuyingJul 2015 – Jan 2016

ToLocal Inc. · Mountain View, CA

Segmented audiences and ran email and advertising tests through the funnels I built.

Education

Master of Business Administration · San Francisco State University

Bachelor of Business Administration · China University of Geosciences

Skills & Tools

Lifecycle: segmentation, onboarding sequences, triggered email, product education and nurture, activation and retention programs, referral programs, A/B and multivariate testing.

CRM and automation: Salesforce, HubSpot, Salesloft, Pipedrive, Zapier, Make, n8n, lead scoring and routing, list segmentation.

Measurement: Google Analytics 4, Google Tag Manager, cohort reads on before and after windows, Looker Studio, Power BI.

AI and automation: OpenAI, Gemini, Claude, DeepSeek, content pipelines with human approval, schema-constrained extraction, personal data stripped before any model call.

Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.

For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu Head of Marketing \| Full-Stack B2B Growth Leader San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Full-stack marketing leader who builds the system and has led the teams that ran it. Founding marketer at ToLocal, then VP of Marketing over a team of 7 in the US and 5 in China on a $10M annual media budget. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Rebuilt the entire marketing operation for a mobile-first product analytics company as its only marketer, from content and web through to reporting. Stood up two agent-native content engines after the content manager resigned, keeping social and the newsletter running through an open role. Took the US website in-house and shipped the v2.1.9 to v2.5.1 release chain in three weeks with no front-end engineers. Own the paid account and the ABM program, lifting net-new precision on a self-built target universe from roughly 2% to 31%. Ran the trade-show program from one page per show, with 33 booth leads reconciled into HubSpot before the booth came down. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Shipped nine AI go-to-market tools to live public URLs, from competitor advertising intelligence to regulatory compliance auditing. Ran client engagements across lifecycle, storefront and pre-launch validation while building my own AI products. Built the governance layer under the tools, where 35 system prompts each name their model and permitted tools, and edits are logged. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Ran the marketing function alone for over six months through three manager changes, leading up to 3 reports in a US team of seven or eight. Ran the website revamp program across three rebuilds, moving an HTML site to Webflow with a new sitemap and technical SEO standard. Built the enterprise funnel with Sales on ZoomInfo and then 6sense, and prepared the collateral BD carried into those conversations. Led AI enablement across marketing and support, with over 200 automated workflows in production and an owner named on each. Supported the Southeast Asia team on digital and wrote the global operating playbook behind it. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Took over Salesforce administration when the admin left, onboarded HubSpot end to end, and built the marketing-to-sales process on top. Led paid acquisition and lifecycle as annual revenue grew from $2M to $76M in year one and past $250M in year two. Built the lifecycle program from scratch, taking registration to identity verification (KYC) submission from roughly 10% into the 35 to 40% range. Launched the affiliate and partner program and ran it to thirty-odd active partners over about two years. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Joined as the company's first employee and first marketer, and grew into the VP of Marketing role over six years. Built the US team of 7 person by person out of an intern pipeline, with 5 more staff in China. Owned a $10M annual media budget at over 80% return on investment, and reported to the founder on a profit and loss basis. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Ran Meta performance advertising and media buying against client demand, and built the funnels and tests underneath. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Leadership: team building and hiring, cross-functional program management, budget ownership and profit and loss reporting, partner and agency negotiation, regional enablement and playbooks. Channels: paid search, paid social, programmatic and DSP, lifecycle and email, SEO and generative engine optimization (GEO, visibility in AI answers), account-based marketing, affiliate and partner, events. Platforms: Salesforce, HubSpot, 6sense, ZoomInfo, Salesloft, Clay, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Sanity, Zapier. AI and automation: OpenAI, Gemini, Claude, DeepSeek, agent pipelines with human review, workflow governance with named owners, LLM-assisted reporting and campaign QA. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com

Daniel Liu

Head of Marketing | Full-Stack B2B Growth Leader

San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com

Summary

Full-stack marketing leader who builds the system and has led the teams that ran it. Founding marketer at ToLocal, then VP of Marketing over a team of 7 in the US and 5 in China on a $10M annual media budget.

Professional Experience

Senior Marketing Manager2026 – Present

ThinkingAI · San Francisco, CA

Rebuilt the entire marketing operation for a mobile-first product analytics company as its only marketer, from content and web through to reporting.
Stood up two agent-native content engines after the content manager resigned, keeping social and the newsletter running through an open role.
Took the US website in-house and shipped the v2.1.9 to v2.5.1 release chain in three weeks with no front-end engineers.
Own the paid account and the ABM program, lifting net-new precision on a self-built target universe from roughly 2% to 31%.
Ran the trade-show program from one page per show, with 33 booth leads reconciled into HubSpot before the booth came down.

Builder, AI Go-To-Market SystemsNov 2025 – 2026

Independent · San Francisco, CA

Shipped nine AI go-to-market tools to live public URLs, from competitor advertising intelligence to regulatory compliance auditing.
Ran client engagements across lifecycle, storefront and pre-launch validation while building my own AI products.
Built the governance layer under the tools, where 35 system prompts each name their model and permitted tools, and edits are logged.

Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025

PingPong · San Mateo, CA

Ran the marketing function alone for over six months through three manager changes, leading up to 3 reports in a US team of seven or eight.
Ran the website revamp program across three rebuilds, moving an HTML site to Webflow with a new sitemap and technical SEO standard.
Built the enterprise funnel with Sales on ZoomInfo and then 6sense, and prepared the collateral BD carried into those conversations.
Led AI enablement across marketing and support, with over 200 automated workflows in production and an owner named on each.
Supported the Southeast Asia team on digital and wrote the global operating playbook behind it.

Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023

PingPong · San Mateo, CA

Took over Salesforce administration when the admin left, onboarded HubSpot end to end, and built the marketing-to-sales process on top.
Led paid acquisition and lifecycle as annual revenue grew from $2M to $76M in year one and past $250M in year two.
Built the lifecycle program from scratch, taking registration to identity verification (KYC) submission from roughly 10% into the 35 to 40% range.
Launched the affiliate and partner program and ran it to thirty-odd active partners over about two years.

Vice President of MarketingJan 2016 – Aug 2021

ToLocal Inc. · Mountain View, CA

Joined as the company's first employee and first marketer, and grew into the VP of Marketing role over six years.
Built the US team of 7 person by person out of an intern pipeline, with 5 more staff in China.
Owned a $10M annual media budget at over 80% return on investment, and reported to the founder on a profit and loss basis.

Marketing Manager, Media BuyingJul 2015 – Jan 2016

ToLocal Inc. · Mountain View, CA

Ran Meta performance advertising and media buying against client demand, and built the funnels and tests underneath.

Education

Master of Business Administration · San Francisco State University

Bachelor of Business Administration · China University of Geosciences

Skills & Tools

Leadership: team building and hiring, cross-functional program management, budget ownership and profit and loss reporting, partner and agency negotiation, regional enablement and playbooks.

Channels: paid search, paid social, programmatic and DSP, lifecycle and email, SEO and generative engine optimization (GEO, visibility in AI answers), account-based marketing, affiliate and partner, events.

Platforms: Salesforce, HubSpot, 6sense, ZoomInfo, Salesloft, Clay, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Sanity, Zapier.

AI and automation: OpenAI, Gemini, Claude, DeepSeek, agent pipelines with human review, workflow governance with named owners, LLM-assisted reporting and campaign QA.

Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.

For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu B2B Demand Strategy \| Paid, Partner and Emerging Channels San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary B2B demand strategist, ten years across paid, partner and emerging channels, now running marketing for an AI product analytics platform with agents doing the repeated work. At PingPong I built the demand engine under a payments line that grew from $2M to over $250M in annual revenue. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Own the paid and emerging channel strategy for a mobile-first product analytics platform with agentic AI on top: ICP, channel roles, test cadence and the budget case behind each move. Rebuilt the marketing operation on agent pipelines: content, social calendar, newsletter, campaign QA and reporting run as multi-LLM pipelines, with a person approving everything that ships. Run competitor keyword and advertising intelligence through LLM pipelines, so the paid plan starts from what rivals already buy: a competitor's full paid keyword set cut to a buy list and a negatives list. Built the enterprise ABM target universe from technology signals, raising net-new precision from roughly 2% to 31% before any enrichment spend, and handed sales ranked accounts from an AI industry show before it ended. Rebuilt the marketing site on Sanity with the content model built around the demo funnel, and self-owned lead capture and attribution feeding the channel numbers. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Ship AI products end to end and alone, from positioning and landing page to product and launch, each on a live URL: Career Capybara (careercapybara.com): job-search workspace, job description to tracked application, tailored resume and interview prep, Stripe live. AdRadar (adradar.hi-daniel.com): labels a competitor's ads and reads the strategy off them. CreativeOS (hi-daniel.com/ai/creativeos): ad copy for Google, Meta and LinkedIn with the policy rulebooks open. FinGuard (marketing-compliance-check.vercel.app): severity-ranked fintech marketing compliance audit. Hyper Creator (hi-daniel.com/ai/creator): short-video hub, a creator's playlist to a rewritten, voiced script. Client work: Ki'olal (kiolal.com), luxury skincare: email, SMS and a quality gate for launch, storefront and retail listing live. Kiwii (launch.kiwii.ai), hardware: demand tested before launch, six segments, 317 signups. Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Set channel mix and budget recommendations across Google, Meta, LinkedIn and programmatic, reallocating each cycle on measured cost per lead and payback, with platform metrics kept as inputs only. Built the enterprise account-based strategy on ZoomInfo and then 6sense: segment priorities, intent signals and named-account handoff to SDR follow-up. Wrote the global digital playbook and guided the Southeast Asia team's performance marketing, setting direction for campaigns they ran themselves. Recovered a two-month attribution outage with roughly $20,000 to $40,000 a month running blind, and set the measurement standard that later regional launches ran before going live. Ran the website rebuild as program manager, moving HTML to Webflow with landing pages matched to the paths visitors took. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Rebuilt LinkedIn campaign architecture and audiences, cutting cost per lead from over $300 to $160 with lead volume held. Cut Google cost per registration from over $90 to about $35 across roughly three months through rebuilt landing pages and reworked keywords. Defined the cost and attribution model Finance could audit, on a line that grew from $2M to $76M in annual revenue, then past $250M. Launched the B2B fintech affiliate program from zero: partner selection, lead-quality validation, payout terms with clawback, and thirty-odd active partners over about two years. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Ran a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment. Managed third-party demand partnerships end to end: network and partner selection, commercial terms, traffic and lead validation, and payout disputes. Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Bought media against client demand and built the funnels and split tests behind it. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Strategy: ICP and segment priorities, buying groups, intent signals, channel roles and mix, budget recommendations, experimentation roadmaps, pilots with scale-or-stop thresholds. Channels: paid search, paid social, programmatic and DSP, affiliate and third-party demand partnerships, account-based marketing, AI search and LLM citation, landing page and offer testing. Platforms: Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Salesforce, HubSpot, 6sense, ZoomInfo, Demandbase, Webflow, Zapier. Measurement: cost per lead and cost per registration, payback and return on investment, cross-domain measurement, multi-touch attribution, funnel analysis, A/B and multivariate testing, Looker Studio, Power BI. AI and automation: OpenAI, Gemini, Claude, DeepSeek, ad policy review pipelines, campaign QA with human approval, LLM-assisted reporting. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com

Daniel Liu

B2B Demand Strategy | Paid, Partner and Emerging Channels

San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com

Summary

B2B demand strategist, ten years across paid, partner and emerging channels, now running marketing for an AI product analytics platform with agents doing the repeated work. At PingPong I built the demand engine under a payments line that grew from $2M to over $250M in annual revenue.

Professional Experience

Senior Marketing Manager2026 – Present

ThinkingAI · San Francisco, CA

Own the paid and emerging channel strategy for a mobile-first product analytics platform with agentic AI on top: ICP, channel roles, test cadence and the budget case behind each move.
Rebuilt the marketing operation on agent pipelines: content, social calendar, newsletter, campaign QA and reporting run as multi-LLM pipelines, with a person approving everything that ships.
Run competitor keyword and advertising intelligence through LLM pipelines, so the paid plan starts from what rivals already buy: a competitor's full paid keyword set cut to a buy list and a negatives list.
Built the enterprise ABM target universe from technology signals, raising net-new precision from roughly 2% to 31% before any enrichment spend, and handed sales ranked accounts from an AI industry show before it ended.
Rebuilt the marketing site on Sanity with the content model built around the demo funnel, and self-owned lead capture and attribution feeding the channel numbers.

Builder, AI Go-To-Market SystemsNov 2025 – 2026

Independent · San Francisco, CA

Ship AI products end to end and alone, from positioning and landing page to product and launch, each on a live URL:
Career Capybara (careercapybara.com): job-search workspace, job description to tracked application, tailored resume and interview prep, Stripe live.
AdRadar (adradar.hi-daniel.com): labels a competitor's ads and reads the strategy off them.
CreativeOS (hi-daniel.com/ai/creativeos): ad copy for Google, Meta and LinkedIn with the policy rulebooks open.
FinGuard (marketing-compliance-check.vercel.app): severity-ranked fintech marketing compliance audit.
Hyper Creator (hi-daniel.com/ai/creator): short-video hub, a creator's playlist to a rewritten, voiced script.
Client work: Ki'olal (kiolal.com), luxury skincare: email, SMS and a quality gate for launch, storefront and retail listing live. Kiwii (launch.kiwii.ai), hardware: demand tested before launch, six segments, 317 signups.

Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025

PingPong · San Mateo, CA

Set channel mix and budget recommendations across Google, Meta, LinkedIn and programmatic, reallocating each cycle on measured cost per lead and payback, with platform metrics kept as inputs only.
Built the enterprise account-based strategy on ZoomInfo and then 6sense: segment priorities, intent signals and named-account handoff to SDR follow-up.
Wrote the global digital playbook and guided the Southeast Asia team's performance marketing, setting direction for campaigns they ran themselves.
Recovered a two-month attribution outage with roughly $20,000 to $40,000 a month running blind, and set the measurement standard that later regional launches ran before going live.
Ran the website rebuild as program manager, moving HTML to Webflow with landing pages matched to the paths visitors took.

Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023

PingPong · San Mateo, CA

Rebuilt LinkedIn campaign architecture and audiences, cutting cost per lead from over $300 to $160 with lead volume held.
Cut Google cost per registration from over $90 to about $35 across roughly three months through rebuilt landing pages and reworked keywords.
Defined the cost and attribution model Finance could audit, on a line that grew from $2M to $76M in annual revenue, then past $250M.
Launched the B2B fintech affiliate program from zero: partner selection, lead-quality validation, payout terms with clawback, and thirty-odd active partners over about two years.

Vice President of MarketingJan 2016 – Aug 2021

ToLocal Inc. · Mountain View, CA

Ran a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment.
Managed third-party demand partnerships end to end: network and partner selection, commercial terms, traffic and lead validation, and payout disputes.
Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China.

Marketing Manager, Media BuyingJul 2015 – Jan 2016

ToLocal Inc. · Mountain View, CA

Bought media against client demand and built the funnels and split tests behind it.

Education

Master of Business Administration · San Francisco State University

Bachelor of Business Administration · China University of Geosciences

Skills & Tools

Strategy: ICP and segment priorities, buying groups, intent signals, channel roles and mix, budget recommendations, experimentation roadmaps, pilots with scale-or-stop thresholds.

Channels: paid search, paid social, programmatic and DSP, affiliate and third-party demand partnerships, account-based marketing, AI search and LLM citation, landing page and offer testing.

Platforms: Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Salesforce, HubSpot, 6sense, ZoomInfo, Demandbase, Webflow, Zapier.

Measurement: cost per lead and cost per registration, payback and return on investment, cross-domain measurement, multi-touch attribution, funnel analysis, A/B and multivariate testing, Looker Studio, Power BI.

AI and automation: OpenAI, Gemini, Claude, DeepSeek, ad policy review pipelines, campaign QA with human approval, LLM-assisted reporting.

Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.

For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu B2B Segment Demand Strategy \| Mid-Market and SMB Journeys San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary B2B demand marketer, ten years running self-serve and sales-assisted funnels side by side, from segment priorities and offers to routing, speed-to-lead and the numbers Sales trusts. At PingPong I built the SMB engine, then the enterprise motion, on a payments line that grew from $2M past $250M. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Own demand strategy for a mobile-first product analytics platform with agentic AI on top: segment priorities, ICP, offers and the quarterly program mix across web, paid, email, content and events. Run the always-on journey end to end, from a Sanity site with self-owned lead capture and attribution, through the weekly newsletter, to HubSpot follow-up. Built the enterprise target universe from technology signals, raising net-new precision from roughly 2% to 31% before any enrichment spend, so the sales-assisted motion works a ranked list. Set the trade-show follow-up standard: badges reconciled against HubSpot during the show and routed before the booth came down. Run the testing and reporting rhythm on agent pipelines: competitor keyword and ad intelligence, campaign QA and a weekly report compiled from ten sources, with a person approving what ships. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Ship AI go-to-market tools end to end, each on a live URL: Career Capybara (careercapybara.com), a job-search workspace with Stripe live; AdRadar (adradar.hi-daniel.com), competitor ad intelligence; CreativeOS (hi-daniel.com/ai/creativeos), policy-aware ad copy. Validated demand before a client launch across six segments and 317 signups, then recommended which segment to fund first (launch.kiwii.ai). Ran campaign, lifecycle and storefront work for a luxury skincare client from first send through to retail (kiolal.com). Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Ran SMB and enterprise as two motions: a self-serve funnel on paid and lifecycle, and a named-account program with Sales on ZoomInfo and then 6sense, each with its own messaging, pages and handoff. Designed the lead scoring and routing model with Sales, setting the qualification thresholds and handoff service levels the pipeline reports ran on. Kept HubSpot and Salesforce in sync so lifecycle stage, lead ownership and campaign membership matched on both sides, and read segment performance off that data. Ran the website revamp program across three rebuilds, adding the enterprise pages and holding conversion paths and tracking steady across regions. Wrote the global digital playbook the Southeast Asia team ran, and held the marketing function alone for over six months through three manager changes. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Led paid acquisition and lifecycle on the SMB cross-border payments line as annual revenue grew from $2M to $76M, then past $250M. Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35, with volume held. Rebuilt onboarding so each send keyed to account state, moving registration to identity verification (KYC) submission from roughly 10% into the 35 to 40% range. Took over Salesforce administration, onboarded HubSpot end to end, and automated capture and routing so Sales picked up a new lead in 1 to 2 minutes, down from 12 hours. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Managed a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment, reporting to the founder on a profit and loss basis. Set the performance metrics and ran acquisition, engagement and conversion against them across client segments. Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Segmented audiences and ran A/B and multivariate tests across advertising and email through the funnels I built. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Strategy: segment priorities and ICP, buyer journeys, offers and value propositions, program portfolio and quarterly roadmap, funnel assumptions and pipeline goals, testing agendas with scale-or-stop thresholds. Channels: paid search, paid social, programmatic and DSP, lifecycle and email, content and SEO, events, partner and affiliate, account-based marketing. Funnel and RevOps: lead scoring and routing, qualification thresholds, speed-to-lead, SDR and Sales handoff, HubSpot to Salesforce sync, cohort reads, multi-touch attribution, A/B and multivariate testing. Platforms: Salesforce, HubSpot, 6sense, ZoomInfo, Apollo, Clay, Salesloft, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Sanity, Zapier. AI and automation: OpenAI, Gemini, Claude, DeepSeek, agent pipelines with human review, LLM-assisted research, reporting and campaign QA. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com

Daniel Liu

B2B Segment Demand Strategy | Mid-Market and SMB Journeys

San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com

Summary

B2B demand marketer, ten years running self-serve and sales-assisted funnels side by side, from segment priorities and offers to routing, speed-to-lead and the numbers Sales trusts. At PingPong I built the SMB engine, then the enterprise motion, on a payments line that grew from $2M past $250M.

Professional Experience

Senior Marketing Manager2026 – Present

ThinkingAI · San Francisco, CA

Own demand strategy for a mobile-first product analytics platform with agentic AI on top: segment priorities, ICP, offers and the quarterly program mix across web, paid, email, content and events.
Run the always-on journey end to end, from a Sanity site with self-owned lead capture and attribution, through the weekly newsletter, to HubSpot follow-up.
Built the enterprise target universe from technology signals, raising net-new precision from roughly 2% to 31% before any enrichment spend, so the sales-assisted motion works a ranked list.
Set the trade-show follow-up standard: badges reconciled against HubSpot during the show and routed before the booth came down.
Run the testing and reporting rhythm on agent pipelines: competitor keyword and ad intelligence, campaign QA and a weekly report compiled from ten sources, with a person approving what ships.

Builder, AI Go-To-Market SystemsNov 2025 – 2026

Independent · San Francisco, CA

Ship AI go-to-market tools end to end, each on a live URL: Career Capybara (careercapybara.com), a job-search workspace with Stripe live; AdRadar (adradar.hi-daniel.com), competitor ad intelligence; CreativeOS (hi-daniel.com/ai/creativeos), policy-aware ad copy.
Validated demand before a client launch across six segments and 317 signups, then recommended which segment to fund first (launch.kiwii.ai).
Ran campaign, lifecycle and storefront work for a luxury skincare client from first send through to retail (kiolal.com).

Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025

PingPong · San Mateo, CA

Ran SMB and enterprise as two motions: a self-serve funnel on paid and lifecycle, and a named-account program with Sales on ZoomInfo and then 6sense, each with its own messaging, pages and handoff.
Designed the lead scoring and routing model with Sales, setting the qualification thresholds and handoff service levels the pipeline reports ran on.
Kept HubSpot and Salesforce in sync so lifecycle stage, lead ownership and campaign membership matched on both sides, and read segment performance off that data.
Ran the website revamp program across three rebuilds, adding the enterprise pages and holding conversion paths and tracking steady across regions.
Wrote the global digital playbook the Southeast Asia team ran, and held the marketing function alone for over six months through three manager changes.

Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023

PingPong · San Mateo, CA

Led paid acquisition and lifecycle on the SMB cross-border payments line as annual revenue grew from $2M to $76M, then past $250M.
Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35, with volume held.
Rebuilt onboarding so each send keyed to account state, moving registration to identity verification (KYC) submission from roughly 10% into the 35 to 40% range.
Took over Salesforce administration, onboarded HubSpot end to end, and automated capture and routing so Sales picked up a new lead in 1 to 2 minutes, down from 12 hours.

Vice President of MarketingJan 2016 – Aug 2021

ToLocal Inc. · Mountain View, CA

Managed a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment, reporting to the founder on a profit and loss basis.
Set the performance metrics and ran acquisition, engagement and conversion against them across client segments.
Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China.

Marketing Manager, Media BuyingJul 2015 – Jan 2016

ToLocal Inc. · Mountain View, CA

Segmented audiences and ran A/B and multivariate tests across advertising and email through the funnels I built.

Education

Master of Business Administration · San Francisco State University

Bachelor of Business Administration · China University of Geosciences

Skills & Tools

Strategy: segment priorities and ICP, buyer journeys, offers and value propositions, program portfolio and quarterly roadmap, funnel assumptions and pipeline goals, testing agendas with scale-or-stop thresholds.

Channels: paid search, paid social, programmatic and DSP, lifecycle and email, content and SEO, events, partner and affiliate, account-based marketing.

Funnel and RevOps: lead scoring and routing, qualification thresholds, speed-to-lead, SDR and Sales handoff, HubSpot to Salesforce sync, cohort reads, multi-touch attribution, A/B and multivariate testing.

Platforms: Salesforce, HubSpot, 6sense, ZoomInfo, Apollo, Clay, Salesloft, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Sanity, Zapier.

AI and automation: OpenAI, Gemini, Claude, DeepSeek, agent pipelines with human review, LLM-assisted research, reporting and campaign QA.

Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.

For an in-depth career record and project portfolio, see hi-daniel.com


Daniel Liu B2B Paid Marketing Leader \| Search, Social, Programmatic and Affiliate San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com Summary Paid marketing leader, ten years running B2B acquisition across search, social, programmatic and affiliate: a $10M annual media budget with a team of 7, then the paid engine under a payments line that grew from $2M past $250M. Now building the AI workflows that run paid. Professional Experience Senior Marketing Manager2026 – Present ThinkingAI · San Francisco, CA Own the paid account and channel strategy for a mobile-first product analytics platform with agentic AI on top: audience design, budget pacing, test cadence and the budget case behind each move. Cut a competitor's full paid keyword set to a buy list and a negatives list on a four-model pipeline, with every decision written back into the account plan. Built the enterprise target universe from technology signals, raising net-new precision from roughly 2% to 31% before any enrichment spend, so paid and the sales-assisted motion work different lists. Run creative, QA and reporting on agent pipelines, with a weekly report compiled from ten sources and a person approving everything that ships. Rebuilt the marketing site on Sanity with self-owned lead capture and attribution feeding the channel numbers. Builder, AI Go-To-Market SystemsNov 2025 – 2026 Independent · San Francisco, CA Built the AI layer for a paid stack, each tool on a live URL: AdRadar (adradar.hi-daniel.com) labels a competitor's ads and reads the strategy off them; CreativeOS (hi-daniel.com/ai/creativeos) writes channel-ready copy with the policy rulebooks open; AdGuard (adguard-adcopy-checker.vercel.app) finds the policy violation before the platform does. Prototyped AdFlow (hi-daniel.com/ai/adflow): an agent builds Meta campaigns through the Marketing API behind an approval gate that keeps a person on every account change. Validated demand before a client launch with six segments, six landing pages and 18 ad creatives, collecting 317 signups (launch.kiwii.ai). Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025 PingPong · San Mateo, CA Owned paid across Google, Meta, LinkedIn and programmatic for SMB and enterprise, adapting channel mix, audiences and pages to each motion, with enterprise targeting on ZoomInfo and then 6sense intent. Set channel mix and budget recommendations each cycle on measured cost per lead and payback, with platform metrics kept as inputs only. Guided the Southeast Asia team's paid programs and wrote the global digital playbook they ran, adapting campaigns to regional sales motions. Recovered a two-month attribution outage with roughly $20,000 to $40,000 a month running blind, and set the measurement standard that later regional launches ran before going live. Put the OpenAI API into marketing operations in 2023, covering content production, data enrichment and lead scoring, with over 200 automated workflows in production and an owner named on each. Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023 PingPong · San Mateo, CA Led paid acquisition on the B2B cross-border payments line as annual revenue grew from $2M to $76M, then past $250M. Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35, with volume held. Launched the B2B fintech affiliate program from zero: partner selection, lead-quality validation, payout terms with clawback, and thirty-odd active partners over about two years. Took over Salesforce administration, onboarded HubSpot end to end, and built lead assignment and routing so Sales picked up a new lead in 1 to 2 minutes, down from 12 hours. Vice President of MarketingJan 2016 – Aug 2021 ToLocal Inc. · Mountain View, CA Managed a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment, reporting to the founder on a profit and loss basis. Negotiated terms with ad networks and affiliate aggregators, and moved spend against measured payback. Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China. Marketing Manager, Media BuyingJul 2015 – Jan 2016 ToLocal Inc. · Mountain View, CA Ran Meta performance advertising and media buying against client demand, and built the funnels and tests underneath. Education Master of Business Administration · San Francisco State University Bachelor of Business Administration · China University of Geosciences Skills & Tools Paid channels: paid search, paid social (LinkedIn, Meta), programmatic and DSP, affiliate and partner networks, account-based advertising, AI search and LLM citation, landing page and offer testing. Planning and measurement: forecasting and budget pacing, cost per lead and payback, unit economics, cross-domain measurement, multi-touch attribution, A/B and multivariate testing, cohort reads, Looker Studio, Power BI. Platforms: Google Ads, LinkedIn Ads, Meta Ads and Marketing API, Google Analytics 4, Google Tag Manager, Salesforce, HubSpot, 6sense, ZoomInfo, Demandbase, Webflow, Zapier. AI and automation: OpenAI, Gemini, Claude, DeepSeek, competitor ad intelligence, policy-aware copy and ad review pipelines, campaign builds behind approval gates, LLM-assisted reporting. Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese. For an in-depth career record and project portfolio, see hi-daniel.com

Daniel Liu

B2B Paid Marketing Leader | Search, Social, Programmatic and Affiliate

San Francisco, CA · danielsfsu@gmail.com · linkedin.com/in/ziqinliu · hi-daniel.com

Summary

Paid marketing leader, ten years running B2B acquisition across search, social, programmatic and affiliate: a $10M annual media budget with a team of 7, then the paid engine under a payments line that grew from $2M past $250M. Now building the AI workflows that run paid.

Professional Experience

Senior Marketing Manager2026 – Present

ThinkingAI · San Francisco, CA

Own the paid account and channel strategy for a mobile-first product analytics platform with agentic AI on top: audience design, budget pacing, test cadence and the budget case behind each move.
Cut a competitor's full paid keyword set to a buy list and a negatives list on a four-model pipeline, with every decision written back into the account plan.
Built the enterprise target universe from technology signals, raising net-new precision from roughly 2% to 31% before any enrichment spend, so paid and the sales-assisted motion work different lists.
Run creative, QA and reporting on agent pipelines, with a weekly report compiled from ten sources and a person approving everything that ships.
Rebuilt the marketing site on Sanity with self-owned lead capture and attribution feeding the channel numbers.

Builder, AI Go-To-Market SystemsNov 2025 – 2026

Independent · San Francisco, CA

Built the AI layer for a paid stack, each tool on a live URL: AdRadar (adradar.hi-daniel.com) labels a competitor's ads and reads the strategy off them; CreativeOS (hi-daniel.com/ai/creativeos) writes channel-ready copy with the policy rulebooks open; AdGuard (adguard-adcopy-checker.vercel.app) finds the policy violation before the platform does.
Prototyped AdFlow (hi-daniel.com/ai/adflow): an agent builds Meta campaigns through the Marketing API behind an approval gate that keeps a person on every account change.
Validated demand before a client launch with six segments, six landing pages and 18 ad creatives, collecting 317 signups (launch.kiwii.ai).

Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025

PingPong · San Mateo, CA

Owned paid across Google, Meta, LinkedIn and programmatic for SMB and enterprise, adapting channel mix, audiences and pages to each motion, with enterprise targeting on ZoomInfo and then 6sense intent.
Set channel mix and budget recommendations each cycle on measured cost per lead and payback, with platform metrics kept as inputs only.
Guided the Southeast Asia team's paid programs and wrote the global digital playbook they ran, adapting campaigns to regional sales motions.
Recovered a two-month attribution outage with roughly $20,000 to $40,000 a month running blind, and set the measurement standard that later regional launches ran before going live.
Put the OpenAI API into marketing operations in 2023, covering content production, data enrichment and lead scoring, with over 200 automated workflows in production and an owner named on each.

Marketing Manager, Ads & LifecycleOct 2021 – Sep 2023

PingPong · San Mateo, CA

Led paid acquisition on the B2B cross-border payments line as annual revenue grew from $2M to $76M, then past $250M.
Cut LinkedIn cost per lead from over $300 to $160 and Google registration cost from over $90 to about $35, with volume held.
Launched the B2B fintech affiliate program from zero: partner selection, lead-quality validation, payout terms with clawback, and thirty-odd active partners over about two years.
Took over Salesforce administration, onboarded HubSpot end to end, and built lead assignment and routing so Sales picked up a new lead in 1 to 2 minutes, down from 12 hours.

Vice President of MarketingJan 2016 – Aug 2021

ToLocal Inc. · Mountain View, CA

Managed a $10M annual media budget across paid social, DSP and affiliate networks at over 80% return on investment, reporting to the founder on a profit and loss basis.
Negotiated terms with ad networks and affiliate aggregators, and moved spend against measured payback.
Grew from the first marketing hire into the VP role, leading a team of 7 in the US, with 5 more in China.

Marketing Manager, Media BuyingJul 2015 – Jan 2016

ToLocal Inc. · Mountain View, CA

Ran Meta performance advertising and media buying against client demand, and built the funnels and tests underneath.

Education

Master of Business Administration · San Francisco State University

Bachelor of Business Administration · China University of Geosciences

Skills & Tools

Paid channels: paid search, paid social (LinkedIn, Meta), programmatic and DSP, affiliate and partner networks, account-based advertising, AI search and LLM citation, landing page and offer testing.

Planning and measurement: forecasting and budget pacing, cost per lead and payback, unit economics, cross-domain measurement, multi-touch attribution, A/B and multivariate testing, cohort reads, Looker Studio, Power BI.

Platforms: Google Ads, LinkedIn Ads, Meta Ads and Marketing API, Google Analytics 4, Google Tag Manager, Salesforce, HubSpot, 6sense, ZoomInfo, Demandbase, Webflow, Zapier.

AI and automation: OpenAI, Gemini, Claude, DeepSeek, competitor ad intelligence, policy-aware copy and ad review pipelines, campaign builds behind approval gates, LLM-assisted reporting.

Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.

For an in-depth career record and project portfolio, see hi-daniel.com

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