Daniel Liu resume, three versions
Summary
Growth marketing leader with ten years running full-funnel programs for B2B fintech and global B2B. At ToLocal, managed a $10M annual media budget and a team of seven in the US plus five in China. At PingPong, led paid and lifecycle programs for a cross-border payments line that scaled from $2M to past $250M. Builds the AI and automation layer under the funnel.
Professional Experience
- Own growth and go-to-market systems at ThinkingAI, covering demand generation, content operations and the web platform.
- Rebuilt the marketing site on a self-built Sanity CMS with a funnel-aware content model, and moved publishing in-house.
- Introduced agent-assisted execution across research, campaign build and reporting, with a defined human approval step before anything ships.
- Built and shipped nine AI go-to-market tools end to end, each on a live public URL, covering competitor ad intelligence, technology-stack intelligence, compliance auditing and reporting automation.
- Owned full-funnel performance across paid media, website, lifecycle nurture and account-based targeting, with pipeline visibility through to sales.
- Led website, conversion rate optimization, SEO and landing page operations, aligning campaign structure with conversion paths across a multi-region site.
- Ran the entire marketing function alone for over six months with no drop in output.
- Built AI-driven workflows and internal tools for campaign QA, ad review, reporting and content production within a regulated payments environment.
- Reduced LinkedIn cost per lead from over $300 to approximately $160, and Google registration cost from over $90 to approximately $35, through campaign restructuring, audience refinement and landing page optimization, with lead volume maintained.
- Led paid acquisition and lifecycle programs for the B2B cross-border payments line, growing revenue from $2M to $76M in year one and past $250M in year two.
- Built the lifecycle program from the ground up across segmentation, onboarding, product education, nurture and activation, measured on product utilization, not engagement metrics.
- Ran inbound demand generation in year one, then built the account-based motion with Sales in year two, coordinating paid, lifecycle and SDR follow-up against a named enterprise account list.
- Partnered with Sales and Product on campaign messaging, SDR follow-up, product launches and integrated go-to-market execution.
- Grew from the company's first marketing hire into the VP role, building a seven-person team in the United States alongside five staff in China.
- Managed a $10M annual media budget across paid social, DSP and affiliate networks, delivering over 80% return on investment across channels.
- Negotiated contracts with strategic partners, ad networks and affiliate aggregators, and reallocated spend against measured payback.
- Established the performance metrics used to manage lifecycle engagement, retention and conversion across the program.
- Ran end-to-end campaign execution including funnel setup, audience segmentation and performance analysis, with A/B and multivariate testing across advertising and email.
Education
Skills & Tools
Channels: paid search, paid social, programmatic and DSP, account-based marketing, lifecycle and email, SEO and generative engine optimization, affiliate and partner, events.
Platforms: Salesforce, HubSpot, 6sense, Salesloft, ZoomInfo, Apollo, Clay, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Zapier.
AI and automation: OpenAI, Gemini, Claude, DeepSeek, prompt and workflow design, agent pipelines with human review, LLM-assisted reporting and campaign QA.
Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.
For a more in-depth career record and project portfolio, see hi-daniel.com
Summary
Growth marketer who builds the AI systems behind go-to-market execution. Ten years of full-funnel B2B experience, plus nine AI go-to-market tools shipped end to end, each on a live public URL, across competitive intelligence, advertising compliance, content operations and reporting, each with defined human approval points and built for regulated environments.
Professional Experience
- Own growth and go-to-market marketing, and brought AI into the existing marketing system from zero: research, enrichment, campaign build and reporting now run as multi-model pipelines with a human approval step.
- Designed reusable agent teams and the review layer around them, including guardrails that intercepted a factual failure before it reached a customer-facing asset.
- Own the go-to-market technology stack and a reporting layer that compiles from source systems, removing the manual assembly step from the weekly and monthly reporting cycle.
- Designed, built and shipped nine AI go-to-market tools end to end, each deployed to a live public URL, spanning competitor advertising intelligence, technology-stack intelligence, policy-aware ad copy generation, regulatory and platform compliance auditing, short-video content intelligence and reporting automation.
- Structured model selection around cost: a low-cost model classifies the full corpus so results are never sampled, and a frontier model runs only the synthesis layer where reasoning changes the output.
- Built an agent governance console holding 35 system prompts, each bound to a named model with declared tool and server access, so a behavior change is a configuration change with an audit trail.
- Converted advertising and financial regulation into structured, machine-readable rule sets with traceable identifiers and source links, so every finding can be checked against the rule that produced it.
- Designed each tool to state the limits of its own evidence through confidence markers and explicit unknowns rather than estimated values, so findings survive review by a compliance or finance reader.
- Deployed the OpenAI API across marketing operations in 2023, ahead of general adoption: support ticket consolidation and drafting, a content pipeline that moved publishing from occasional to weekly, and enrichment and campaign briefs written directly into Salesforce.
- Built AI-driven workflows and standalone internal tools for campaign QA, ad policy review, reporting and content production within a regulated payments business.
- Owned full-funnel performance across paid media, website, lifecycle and account-based targeting, with pipeline visibility through to sales.
- Led paid acquisition and lifecycle for the B2B cross-border payments line, growing revenue from $2M to $76M in year one and past $250M in year two.
- Automated lead capture, routing and sales handoff, reducing manual processing time from approximately 12 hours to 1–2 minutes.
- Managed a $10M annual media budget and a seven-person US team alongside five staff in China, delivering over 80% return on investment across channels.
- Grew from the company's first marketing hire into the VP role, owning every channel from performance media to events.
Education
Skills & Tools
AI and models: OpenAI GPT-4o, Google Gemini, Anthropic Claude, DeepSeek, retrieval-augmented generation, vector search with Pinecone, prompt and schema design, multi-model routing, agent governance and guardrails, Model Context Protocol.
Engineering: Next.js, React, TypeScript, Python, Node and Express, Supabase, Prisma, PostgreSQL, Playwright, Vercel, Stripe, REST API and webhook integration.
Go-to-market: Salesforce, HubSpot, 6sense, Salesloft, Clay, Zapier, Google Analytics 4, Google Tag Manager, paid search and paid social, lifecycle, account-based marketing.
Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.
For a more in-depth career record and project portfolio, see hi-daniel.com
Summary
Marketing operations leader with ten years owning the systems layer of B2B go-to-market. Sole owner of a governed GTM stack behind a business that scaled past $250M, with over 200 automated workflows in production and lead handoff cut from hours to minutes. Reports only numbers that trace to a source system.
Professional Experience
- Own go-to-market systems and marketing operations, including the content platform and a reporting layer that pulls straight from source systems.
- Built and maintain the marketing site on a self-built Sanity CMS, with content governance and publishing workflows defined for a non-technical team.
- Built and shipped nine AI go-to-market tools end to end, each on a live public URL, covering competitor ad intelligence, technology-stack intelligence, compliance auditing and reporting automation.
- Managed go-to-market infrastructure across Salesforce, HubSpot, Webflow, 6sense, Zapier, ZoomInfo, Salesloft, Google Analytics 4 and Google Tag Manager, connecting campaign tracking, lead routing, enrichment, scoring, reporting and sales handoff.
- Designed the lead scoring and routing model with Sales, defining the qualification thresholds, ownership rules and handoff service levels the pipeline reports were then built on.
- Built and governed over 200 automated workflows across the stack, each with a named owner and a documented trigger.
- Diagnosed and resolved a multi-region cross-domain tracking failure that had been misattributed to consent tooling for two months, restoring channel-to-customer attribution for all paid spend in the region.
- Led CMS governance, conversion path consistency and tracking accuracy across a multi-region website.
- Replaced the manual monthly reporting close with a schema-constrained extraction pipeline, taking it from one to two hours of hand-cleaning to under five minutes, with sensitive fields stripped before any model call.
- Built AI-assisted workflows for campaign QA, reporting and ad review, structured as review by exception so a person only clears flagged items.
- Built the marketing operations foundation before campaigns launched: CRM, marketing automation, outreach cadences, dashboards and integrations, implemented and connected by one person.
- Automated lead capture, routing and sales handoff, reducing manual processing time from approximately 12 hours to 1–2 minutes.
- Led paid acquisition and lifecycle for the cross-border payments line while revenue grew from $2M to $76M in year one and past $250M in year two, on instrumentation that held under finance review.
- Built lifecycle programs across segmentation, product education, nurture and activation to improve utilization, retention and downstream conversion.
- Established the performance measurement framework used to manage a $10M annual media budget and a marketing organization of seven in the United States with five more in China.
- Oversaw budget allocation and resource planning across paid social, DSP and affiliate networks, reporting program performance to the founder on a profit and loss basis.
- Ran end-to-end campaign execution including funnel setup, audience segmentation and performance analysis, with A/B and multivariate testing across advertising and email.
- Analyzed public company filings on board independence, financial performance and governance, producing qualitative analysis and proxy voting recommendations for institutional investors.
Education
Skills & Tools
CRM and automation: Salesforce, HubSpot, Pipedrive, Salesloft, 6sense, ZoomInfo, Apollo, Clay, Zapier, Make, n8n.
Tracking and analytics: Google Analytics 4, Google Tag Manager, cross-domain measurement, multi-touch attribution, lead scoring and routing, Looker Studio, Power BI.
Web and content: Webflow, Sanity, WordPress, CMS governance, conversion rate optimization, technical SEO.
AI and automation: OpenAI, Gemini, Claude, DeepSeek, schema-constrained extraction, review-by-exception pipelines, versioned master data.
Certifications: Salesforce Certified Administrator, HubSpot Marketing Software, Demandbase Solutions, Account-Based Marketing Foundations, Advanced Lead Generation. Languages: English, Chinese.
For a more in-depth career record and project portfolio, see hi-daniel.com