Growth marketing leader with ten years running full-funnel programs for B2B fintech
and global B2B. Has managed a $10M annual media budget and a twelve-person team, and led paid
and lifecycle for a cross-border payments line that scaled from $2M to over $250M in annual
volume. Builds the AI and automation layer under the funnel.
Professional Experience
Senior Marketing Manager2026 – Present
ThinkingAI · San Francisco, CA
Own growth and go-to-market systems for an AI company, covering demand generation, content operations and the web platform.
Rebuilt the content engine and marketing site, taking publishing from an external dependency to an in-house cadence and lifting organic and demo-request volume from owned content.
Introduced agent-assisted execution across research, campaign build and reporting, with a defined human approval step before anything ships.
Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025
PingPong · San Mateo, CA
Owned full-funnel performance across paid media, website, lifecycle nurture and account-based targeting, with pipeline visibility through to sales.
Reduced LinkedIn cost per lead from over $300 to approximately $160, and Google registration cost from over $90 to approximately $35, through campaign restructuring, audience refinement and landing page optimization, with lead volume maintained.
Led website, conversion rate optimization, SEO and landing page operations, aligning campaign structure with conversion paths across a multi-region site.
Held sole ownership of the marketing function for over six months with minimal support and no interruption to the business.
Built AI-driven workflows and internal tools for campaign QA, ad review, reporting and content production within a regulated payments environment.
Led paid acquisition and lifecycle programs for the B2B cross-border payments line, supporting growth in annual payment volume from $2M to $76M in year one and beyond $250M in year two.
Built the lifecycle program from the ground up across segmentation, onboarding, product education, nurture and activation, measured on product utilization rather than engagement metrics.
Ran inbound demand generation in year one, then built the account-based motion with Sales in year two, coordinating paid, lifecycle and SDR follow-up against a named enterprise account list.
Partnered with Sales and Product on campaign messaging, SDR follow-up, product launches and integrated go-to-market execution.
Vice President of MarketingJan 2016 – Aug 2021
ToLocal Inc. · Mountain View, CA
Grew from the company's first marketing hire into the VP role, building a seven-person team in the United States alongside five staff in China.
Managed a $10M annual media budget across paid social, DSP and affiliate networks, delivering over 80% return on investment across channels.
Negotiated contracts with strategic partners, ad networks and affiliate aggregators, and reallocated spend against measured payback.
Established the performance metrics used to manage lifecycle engagement, retention and conversion across the program.
Marketing Manager, Media BuyingJul 2015 – Jan 2016
ToLocal Inc. · Mountain View, CA
Ran end-to-end campaign execution including funnel setup, audience segmentation and performance analysis, with A/B and multivariate testing across advertising and email.
Education
Master of Business Administration · San Francisco State University
Bachelor of Business Administration · China University of Geosciences
Skills & Tools
Channels: paid search, paid social, programmatic and DSP, account-based marketing, lifecycle and email, SEO and generative engine optimization, affiliate and partner, events.
Platforms: Salesforce, HubSpot, 6sense, Salesloft, ZoomInfo, Apollo, Clay, Google Ads, LinkedIn Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Webflow, Zapier.
AI and automation: OpenAI, Gemini, Claude, DeepSeek, prompt and workflow design, agent pipelines with human review, LLM-assisted reporting and campaign QA.
Growth marketer who builds the AI systems behind go-to-market execution. Ten years
of full-funnel B2B experience, plus nine production tools shipped end to end across
competitive intelligence, advertising compliance, content operations and reporting, each
with defined human approval points and built for regulated environments.
Professional Experience
Senior Marketing Manager2026 – Present
ThinkingAI · San Francisco, CA
Rebuild marketing functions as agent-native systems, running research, enrichment, campaign build and reporting as multi-model pipelines with a human approval step.
Designed reusable agent teams and the review layer around them, including guardrails that intercepted a factual failure before it reached a customer-facing asset.
Own the go-to-market technology stack and a reporting layer that compiles from source systems, removing the manual assembly step from the weekly and monthly reporting cycle.
Builder, AI Go-To-Market SystemsNov 2025 – Present
Independent · San Francisco, CA
Designed, built and shipped nine AI go-to-market tools end to end, each deployed to a live public URL, spanning competitor advertising intelligence, technology-stack intelligence, policy-aware ad copy generation, regulatory and platform compliance auditing, short-video content intelligence and reporting automation.
Structured model selection around cost: a low-cost model classifies the full corpus so results are never sampled, and a frontier model runs only the synthesis layer where reasoning changes the output.
Built an agent governance console holding 35 system prompts, each bound to a named model with declared tool and server access, so a behavior change is a configuration change with an audit trail.
Converted advertising and financial regulation into structured, machine-readable rule sets with traceable identifiers and source links, so every finding can be checked against the rule that produced it.
Designed each tool to state the limits of its own evidence through confidence markers and explicit unknowns rather than estimated values, so findings survive review by a compliance or finance reader.
Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025
PingPong · San Mateo, CA
Deployed the OpenAI API across marketing operations in 2023, ahead of general adoption: support ticket consolidation and drafting, a content pipeline that moved publishing from occasional to weekly, and enrichment and campaign briefs written directly into Salesforce.
Built AI-driven workflows and standalone internal tools for campaign QA, ad policy review, reporting and content production within a regulated payments business.
Owned full-funnel performance across paid media, website, lifecycle and account-based targeting, with pipeline visibility through to sales.
Led paid acquisition and lifecycle for the B2B cross-border payments line, supporting growth in annual payment volume from $2M to $76M in year one and beyond $250M in year two.
Automated lead capture, routing and sales handoff, reducing manual processing time from approximately 12 hours to 1–2 minutes.
Vice President of MarketingJan 2016 – Aug 2021
ToLocal Inc. · Mountain View, CA
Managed a $10M annual media budget and a seven-person US team alongside five staff in China, delivering over 80% return on investment across channels.
Grew from the company's first marketing hire into the VP role, owning every channel from performance media to events.
Education
Master of Business Administration · San Francisco State University
Bachelor of Business Administration · China University of Geosciences
Skills & Tools
AI and models: OpenAI GPT-4o, Google Gemini, Anthropic Claude, DeepSeek, retrieval-augmented generation, vector search with Pinecone, prompt and schema design, multi-model routing, agent governance and guardrails, Model Context Protocol.
Engineering: Next.js, React, TypeScript, Python, Node and Express, Supabase, Prisma, PostgreSQL, Playwright, Vercel, Stripe, REST API and webhook integration.
Go-to-market: Salesforce, HubSpot, 6sense, Salesloft, Clay, Zapier, Google Analytics 4, Google Tag Manager, paid search and paid social, lifecycle, account-based marketing.
Marketing operations leader with ten years owning the systems layer of B2B
go-to-market. Sole owner of an eight-tool governed stack behind a business that scaled past
$250M in annual payment volume, with over 200 automated workflows in production and lead
handoff cut from hours to minutes. Reports only numbers that trace to a source system.
Professional Experience
Senior Marketing Manager2026 – Present
ThinkingAI · San Francisco, CA
Own go-to-market systems and marketing operations, including the content platform and a reporting layer that compiles from source systems rather than manual spreadsheets.
Built and maintain the marketing site on a self-built Sanity CMS, with content governance and publishing workflows defined for a non-technical team.
Senior Digital Marketing Manager, Growth & OperationsAug 2023 – Oct 2025
PingPong · San Mateo, CA
Managed go-to-market infrastructure across Salesforce, HubSpot, Webflow, 6sense, Zapier, ZoomInfo, Salesloft, Google Analytics 4 and Google Tag Manager, connecting campaign tracking, lead routing, enrichment, scoring, reporting and sales handoff.
Designed the lead scoring and routing model with Sales, defining the qualification thresholds, ownership rules and handoff service levels the pipeline reports were then built on.
Built and governed over 200 automated workflows across the stack, with documented ownership rather than undocumented automations accumulating over time.
Diagnosed and resolved a multi-region cross-domain tracking failure that had been misattributed to consent tooling for two months, restoring channel-to-customer attribution for all paid spend in the region.
Led CMS governance, conversion path consistency and tracking accuracy across a multi-region website.
Replaced the manual monthly reporting close with a schema-constrained extraction pipeline, taking it from one to two hours of hand-cleaning to under five minutes, with sensitive fields stripped before any model call.
Built AI-assisted workflows for campaign QA, reporting and ad review, structured as review by exception so a person clears flagged items rather than re-checking every record.
Built the marketing operations foundation before campaigns launched: CRM, marketing automation, outreach cadences, dashboards and integrations, implemented and connected by one person.
Automated lead capture, routing and sales handoff, reducing manual processing time from approximately 12 hours to 1–2 minutes.
Supported growth of the cross-border payments line from $2M to $76M in annual payment volume in year one and beyond $250M in year two, on instrumentation that held under finance review.
Built lifecycle programs across segmentation, product education, nurture and activation to improve utilization, retention and downstream conversion.
Vice President of MarketingJan 2016 – Aug 2021
ToLocal Inc. · Mountain View, CA
Established the performance measurement framework used to manage a $10M annual media budget and a twelve-person marketing organization across the United States and China.
Oversaw budget allocation and resource planning across paid social, DSP and affiliate networks, reporting program performance to the founder on a profit and loss basis.
Research AssociateMar 2014 – Jul 2014
Glass, Lewis & Co. · San Francisco, CA
Analyzed public company filings on board independence, financial performance and governance, producing qualitative analysis and proxy voting recommendations for institutional investors.
Education
Master of Business Administration · San Francisco State University
Bachelor of Business Administration · China University of Geosciences
Tracking and analytics: Google Analytics 4, Google Tag Manager, cross-domain measurement, multi-touch attribution, lead scoring and routing, Looker Studio, Power BI.
Web and content: Webflow, Sanity, WordPress, CMS governance, conversion rate optimization, technical SEO.
AI and automation: OpenAI, Gemini, Claude, DeepSeek, schema-constrained extraction, review-by-exception pipelines, versioned master data.