I am Daniel and


Demand Generation, Affiliate Marketing, Programmatic Buying, Marketing Automation

Demand Generation

Social media platform media buying & tracking integration, multichannel advertising, and digital marketing promotion

Affiliate Marketing

Intricate working knowledge of various global lead generation-based markets including home improvement, and clean energy.

Programmatic Buying

Well-versed in programmatic buying, real-time bidding, demand-side platforms (DSPs), data management platforms (DMPs)

Marketing Automation

Planning and target setting, forecasting, analytical architecture, budget management, and funnel optimization

Lead Distribution Project

Responsible for Integrating essential elements and help to build real-time lead distribution solutions that allow clients to filter, set real-time bidding strategy, and deliver MQL in a matter of a few seconds after customers submit.

Campaign Tracking & Automation Project

I am lucky enough to be part of developing the software that able to track campaign performance from TOF to BOF with extreme accuracy & industry-specific campaign automation functions.

Social Media Campaign

Managed $600 thousand - 1MM monthly media buying budget; managed and optimized over 300 campaigns with over 20,000 ads on paid media campaign in 2019.

More Programmatic Campaign

End-to-end campaigns including prelaunch development, setting up funnel, design landing page & advertorial, setup up 3rd party tracking software, a/b testing and more

A/B Testing Experiments

Plan, structure and execute A/B testing experiment to achieve optimal result & maximize campaign budget efficiency.
and some of my tactics

Other Projects & Specialties

Chat Over a Cup of Coffee?

Iā€™m open to challenging digital projects and professional networks. If you or your company can use a professional who is thoroughly familiar with the digital marketing industry, then I would like to expound my qualifications and experience with you as well as answer any questions you might have.

If you enjoy drinking espresso as much as I do, I'd more than happy to invite you to a local coffee shop to chat. Coffee is on me.

San Francisco


Ready to chat?

Professional Portfolio Ā© 2020 Daniel Liu