SEO & Content Systems

I build scalable SEO and content architectures that support long-cycle B2B and fintech funnels across multiple regions. My work integrates technical SEO, information architecture, content strategy, and analytics to create predictable, compounding organic growth across North America, Europe, and Southeast Asia.I focus on SEO as a system—not isolated keywords or posts—ensuring structure, intent, and performance align with product and business goals.

projects

What I Do

  • Build SEO strategies grounded in intent research, competitive mapping, and multi-market analysis
  • Design information architecture (IA) for global sites, improving crawlability, UX flow, and search alignment
  • Lead technical SEO improvements: sitemaps, schema, indexing logic, canonical structure, hreflang, page speed
  • Create content frameworks that support acquisition, activation, and long-cycle consideration
  • Develop content systems that scale: briefs, workflows, editorial cadence, localization guidelines
  • Analyze organic performance through GA4, Search Console, and cohort-based content attribution
  • Collaborate with product, engineering, and design to improve site infrastructure and Core Web Vitals
Framework

How I Approach SEO & Content

  • Understand Audience Intent. Map search intent across decision stages (problem → solution → product) and adapt for different regions, languages, and regulatory environments.
  • Architect the Site for Scalability. Design IA that ensures each product, feature, and category has clear search pathways. Align structure across NA/EU/SEA to avoid fragmentation.
  • Strengthen Technical Foundations. Fix crawl depth, indexation, internal linking, structured data, speed, and canonical logic. Ensure compliance with fintech/regulated onboarding flows.
  • Build Content That Supports the Funnel. Create content clusters that connect acquisition keywords with lifecycle and product-led topics. Ensure every piece drives measurable traffic, activation, or education.
  • Measure, Optimize, and Expand. Track query movement, content engagement, and assisted conversion. Scale what works using repeatable briefs, templates, and content workflows.
Tools
SEO & Technical Ahrefs, SEMrush, Screaming Frog, Google Search Console
Content Workflow Editorial calendar,research frameworks
Analytics GA4, Google Search Console, SEMrush
Site Performance Core Web Vitals, Hotjar

Featured Experience

Rebuilding the International Website for Speed, Control, and SEO 

I led the evaluation of low-code and no-code options and ultimately selected Webflow as the core platform. 

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How I Manage Webflow as a Scalable Marketing Tool

I Manage Webflow at Scale

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More Reading

Affiliate and Referral Growth, Marketing Ops

From B2C Affiliate Experience to Launching a B2B Fintech Affiliate Program

Before joining the team, I had spent several years running affiliate programs in B2C verticals, primarily in the home improvement and clean energy space. That work involved packaging offers, working with affiliate networks, managing traffic quality, and d...

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Email and CRM, Data Automation and AI, Marketing Ops

Scaling a New Product Launch with Marketing Ops Infrastructure

When we started expanding this referral-driven initiative, the biggest risk wasn’t performance.It was data.The project touched multiple teams and systems at the same time. New users were coming in through existing customers, not through standard inbound o...

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Product Lifecycle, Affiliate and Referral Growth

Designing a Referral-Driven Lifecycle Without Breaking Trust

I joined a project focused on acquiring new customers through an existing payment flow. Our import and export customers were already using the platform to pay their suppliers. From the supplier’s perspective, the experience was simple. A payment was sent,...

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Daniel is a standout professional who brings a wealth of knowledge and positivity to the workplace. He is exceptionally kind, funny, and a collaborative team member. During my time working with him, he was always willing to offer support and answer any questions I had. Daniel is one of those wonderful people who combines professionalism and expertise with kindness, collaboration, and a commitment to a positive working environment. He is an asset to any team!
- ​​Ginger Sumner, ​​Senior Manager, ​Marketing Project Manager @ Relay Payments  -

Want to see how I apply growth strategy in real-world projects?

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