Partnership & Affiliate Marketing

I develop partnership and affiliate programs that expand reach, accelerate acquisition, and improve revenue efficiency—especially in B2B and fintech environments where trust, compliance, and multi-market coordination matter. My focus is on building programs that are measurable, repeatable, and aligned with the broader growth and sales engine across North America, Europe, and Southeast Asia.Partnerships work best when incentives, processes, and tracking are structurally sound. I build the systems that make that possible.

projects

What I Do

  • Build partner and affiliate acquisition strategies aligned to target audiences and regional markets
  • Define commission models, qualification requirements, and performance incentives
  • Improve partner enablement through clear documentation, onboarding flows, and co-marketing frameworks
  • Establish tracking, UTM structures, attribution logic, and performance measurement
  • Create co-branded campaigns and coordinated activation plans with partner teams
  • Manage channel quality by analyzing partner signals, fraud risks, and downstream performance
  • Collaborate with sales, product, and compliance (fintech) to ensure partner alignment and operational integrity
Framework

How I Approach Partnerships

  • Identify High-Value Partner Profiles. Map ideal partner types based on ICP, region, compliance thresholds, and go-to-market strategy. Determine whether partners should drive lead volume, activation, or revenue.
  • Build Clear Incentive Structures. Define commission tiers, performance metrics, revenue share models, and partner qualification logic. Ensure each model supports the company’s growth economics.
  • Enable Partners with Repeatable Systems. Create scalable onboarding, documentation, co-marketing templates, and communication channels that help partners drive consistent performance.
  • Track and Measure Performance. Use attribution frameworks, UTM logic, qualification scoring, and downstream analysis to ensure partner leads convert, activate, and generate real revenue.
  • Maintain Quality and Compliance. Monitor partner activity, verify authenticity, and manage risks related to fintech compliance requirements across global markets.
Tools
Affiliate & Partner Platforms CJ Affiliate, ClickBank, Impact
Tracking & Attribution UTM Framework, Voluum
Analytics & Reporting GA4, Looker Studio

Featured Experience

Scaling SMB Outbound Using a Marketing-Led Revenue Engine

Building a hybrid outbound system powered by marketing infrastructure, data signals, and operational automation

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Writing...

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More Reading

Affiliate and Referral Growth, Marketing Ops

From B2C Affiliate Experience to Launching a B2B Fintech Affiliate Program

Before joining the team, I had spent several years running affiliate programs in B2C verticals, primarily in the home improvement and clean energy space. That work involved packaging offers, working with affiliate networks, managing traffic quality, and d...

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Email and CRM, Data Automation and AI, Marketing Ops

Scaling a New Product Launch with Marketing Ops Infrastructure

When we started expanding this referral-driven initiative, the biggest risk wasn’t performance.It was data.The project touched multiple teams and systems at the same time. New users were coming in through existing customers, not through standard inbound o...

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Product Lifecycle, Affiliate and Referral Growth

Designing a Referral-Driven Lifecycle Without Breaking Trust

I joined a project focused on acquiring new customers through an existing payment flow. Our import and export customers were already using the platform to pay their suppliers. From the supplier’s perspective, the experience was simple. A payment was sent,...

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We worked closely together rolling out a new part of the business, and I was constantly amazed not only by his technical project management skills, but also by his ability to keep the team motivated through the inevitable challenges. For any company or team that needs a proven Marketing Manager with a get-it-done-with-a-smile approach, Daniel is your guy!
- ​​​​Michael Divins, ​​​​Sales Director @ Jeeves  -

Want to see how I apply growth strategy in real-world projects?

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