Growth Marke​ting

I design full-funnel growth systems that strengthen acquisition, activation, retention, and monetization—especially for B2B and fintech products operating across North America, Europe, and Southeast Asia.

My work blends experimentation, lifecycle strategy, analytics, and automation to drive consistent, measurable impact across global markets.

projects

What I Do

  • Build growth models and performance frameworks across multi-region funnels (NA/EU/SEA) 
  • Design and run A/B tests, landing page experiments, and product-led activation loops
  • Improve onboarding and lifecycle journeys for long-cycle B2B funnels
  • Identify friction across acquisition → activation → retention and remove it structurally
  • Define growth KPIs, instrumentation, tracking, and measurement systems
  • Partner with product, sales, engineering, and data teams to align growth roadmap
  • Use AI-assisted analysis to accelerate insights and scale proven loops

Framework

My Growth Framework

  • Diagnose the System. I analyze the funnel holistically, from traffic quality, routing logic, activation paths, drop-off points, onboarding friction, and lifecycle engagement.
  • Identify structural bottlenecks. Growth stalls when data breaks, when qualification is unclear, when attribution misleads, or when onboarding is overly complex. I focus on the underlying mechanics that impact conversion.
  • Run experiments with predictable process. Landing page CRO, product activation tests, pricing experiments, messaging variations, referral loops, and multi-step funnel optimization.
  • Automate & scale what works. Automation supports consistency: lifecycle triggers, routing flows, qualification logic, AI enrichment, and cross-market alignment.
Tools
Analytics & Measurement GA4, Looker Studio, Tableau, Hotjar, 
Experimentation & CRO VWO, Optimizely, AB Tasty
Lifecycle & Automation Hubspot, Salesforce, Pipedrive, Zapier, Make, Dify
Tracking & Infrastructure GTM, UTM frameworks, Server-side tracking, Mixpanel
AI for Growth OpenAI API, Claude API, Deepseek API, Qwen API

Featured Experience

How I Built a Revenue Automation Engine for Fintech

I built a system that automated the entire journey from website visit to activation.

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Demand Generation for Fintech

How I built scalable and compliant demand engines for complex B2B funnels

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More Experiences

Affiliate and Referral Growth, Marketing Ops

From B2C Affiliate Experience to Launching a B2B Fintech Affiliate Program

Before joining the team, I had spent several years running affiliate programs in B2C verticals, primarily in the home improvement and clean energy space. That work involved packaging offers, working with affiliate networks, managing traffic quality, and d...

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Email and CRM, Data Automation and AI, Marketing Ops

Scaling a New Product Launch with Marketing Ops Infrastructure

When we started expanding this referral-driven initiative, the biggest risk wasn’t performance.It was data.The project touched multiple teams and systems at the same time. New users were coming in through existing customers, not through standard inbound o...

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Product Lifecycle, Affiliate and Referral Growth

Designing a Referral-Driven Lifecycle Without Breaking Trust

I joined a project focused on acquiring new customers through an existing payment flow. Our import and export customers were already using the platform to pay their suppliers. From the supplier’s perspective, the experience was simple. A payment was sent,...

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Working with Daniel has been a highlight in my career in fin-tech. He is an extremely diligent worker whose attention to detail is matched by his understanding of how the details affect the bigger picture. I hope to work with Daniel again in my career. Together we were a winning team and I count him as a life-long friend.
- Keith James, Payment Solutions Market Manager @ U.S. Bank -

Want to see how I apply growth strategy in real-world projects?

Let's Chat!