My career didn’t follow a predefined path.
As the problems I worked on became more complex, my role naturally expanded beyond traditional marketing.
I was consistently drawn to the hardest challenges. The projects that sat outside clearly defined scopes and required deeper operational and technical understanding. Broken funnels, unclear attribution, fragmented data, and complex onboarding flows across regions.
Rather than staying at the surface, I chose to work closer to the underlying systems. I wanted to understand why performance changed, not just what changed.
Over time, one idea became clear:
Marketing doesn’t break at the campaign level. It breaks at the system level.
To solve system-level problems, I leaned into areas often adjacent to marketing: lifecycle design, CRM and data workflows, cross-functional operations, and automation.
That path reshaped how I think and work today. I approach marketing as an integrated system. Thinking like a growth strategist, operating with engineering discipline, and collaborating closely with product and operations teams.
The result is a more technical, adaptable way of building growth. Designed for scale, clarity, and long-term resilience.
I take a systems-driven approach to marketing.
Before scaling anything, I focus on making the entire engine work.
My operating principles:
We worked closely together rolling out a new part of the business, and I was constantly amazed not only by his technical project management skills, but also by his ability to keep the team motivated through the inevitable challenges. For any company or team that needs a proven Marketing Manager with a get-it-done-with-a-smile approach, Daniel is your guy!
Daniel has been an exemplary employee since his very first day. He is driven, motivated, and very deadline driven. He understands the need for flexibility and thrives under pressure. He took over all of Marketing for PingPong for over 6 months and has ensured there was no interruption to the business with minimal support. Daniel is always there to lift company morale and make everyone laugh. His great attitude is only one of his many great attributes. His work is thorough and impactful. He has created amazing opportunities for sales with his marketing campaigns and is a huge asset to the whole company.
I had the opportunity to work alongside Daniel on several cross-regional projects, and I can't recommend him highly enough. As our Digital Marketing Manager, Daniel was instrumental in helping us build and optimize our global website, improving lead flow, and implementing effective tracking systems across multiple regions.
What stands out most about Daniel is his positive attitude and initiative. He’s always willing to take on new challenges and doesn’t hesitate to step up when needed. His drive for results is evident in everything he does—he’s focused, dedicated, and always looking for ways to improve...
Daniel has a great track record in the fast-paced environment and has proven his self as an individual who focuses on multi-tasking while balancing the need s and goals of the company. He is intelligent, willing to learn, and is a hard-working performer amongst his peers at Tolocal. Finally, he does what he says he will do because his word is guaranteed. This is a unique and powerful combination of skills and experience.
Daniel is a colleague you can count on. Always open to new workflows or how to improve existing ones, he brings a collaborative and enthusiastic approach to operational initiatives. For every project, he's also a strong partner to help shepherd and support the development of net new deliverables, troubleshooting everything from design resources to securing buy-in from cross-functional global stakeholders, including executives. Anyone would be lucky to work with Daniel, and have him on their team.
As a colleague, Daniel is incredibly generous with his time and expertise; working with Daniel has been an absolute pleasure. His positivity and confidence in the face of arduous tasks make them effortless.
Daniel is a fantastic member of the team with his ability to blend very deep technical knowledge with great interpersonal skills. He is able to quickly understand business requirements and then present a solution in a motivational way in terms appropriate for any level of the audience.
Working with Daniel has been a highlight in my career in fin-tech. He is an extremely diligent worker whose attention to detail is matched by his understanding of how the details affect the bigger picture. I hope to work with Daniel again in my career. Together we were a winning team and I count him as a life-long friend.
I have worked with Daniel on a couple of different projects. He is a professional who brings his capability to learn things quickly to get work done successfully. His professional ethic and ease to adapt to any team make him a good element to any organization.
Daniel is a standout professional who brings a wealth of knowledge and positivity to the workplace. He is exceptionally kind, funny, and a collaborative team member. During my time working with him, he was always willing to offer support and answer any questions I had. Daniel is one of those wonderful people who combines professionalism and expertise with kindness, collaboration, and a commitment to a positive working environment. He is an asset to any team!
Daniel is a professional, knowledgeable individual, that takes pride in the quality of his work. His reliability is second to none and he is always up to the challenge. I highly recommend him, he will be a great addition to any company that hires him.
I’ve worked across a wide range of platforms and ecosystems, not just using tools, but designing systems that operate reliably at scale.
