I'm a Full-Stack B2B Marketer

I help B2B teams turn fragmented marketing into scalable engines. I work across strategy, operations, and execution. Specializing in multi-region B2B growth and automated marketing workflows.

 Explore My Expertise

I COMBINE

growth strategy, marketing operations, and AI-driven workflows.

I HELP

B2B teams improve acquisition, activation, and operational efficiency. 

I BUILD

scalable marketing tech stacks for fintech and B2B companies.

Image by HRBP

About Me

I’m Daniel Liu. a marketer who wandered too close to operations, discovered AI automation along the way, and decided to stay. 

My background spans B2B and fintech across NA, EU, and ​SEA, where I learned a simple truth: growth only scales when the systems behind it stop catching fire. So I built a career fixing the parts no one sees: routing logic, lifecycle flows, onboarding friction, attribution models, data cleanup… the glamorous stuff. 

Now I combine growth strategy, marketing operations, and AI workflows to help teams move faster with less chaos. Think of me as the person who makes your funnel work the way you always assumed it already did.

Core Skills

A mix of growth strategy, lifecycle automation, AI-driven workflows, and marketing operations—designed to support complex B2B and fintech funnels.

Growth Marketing

System-driven experiments to improve acquisition, activation, retention, and revenue.

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User Acquisition

Multi-channel acquisition systems optimized for efficiency, scalability, and measurable growth.

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Lifecycle Automation

Automated journeys that accelerate onboarding, deepen engagement, and drive conversion.

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SEO & Content Strategy

Structured, research-driven content systems built for multi-region organic growth.

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Marketing Ops

Data, automation, and CRM frameworks that improve accuracy, reporting, and scalability.

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Partnership & Affiliate

Performance-driven partner frameworks designed for efficient acquisition and sustainable revenue growth.

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AI-Driven Systems for Modern B2B & Fintech Marketing

I design automated workflows that streamline operations, reduce manual work, and improve funnel performance across global markets.

  • AI-based lead qualification and routing (NA / EU / SEA)
  • Automated CRM workflows (HubSpot, Salesforce, Pipedrive)
  • AI-powered reporting and analytics workflows
  • Fintech onboarding automation (KYC / KYB workflows)
  • SEO and content automation frameworks
  • and more...
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What My Colleagues Say

Selected Work

Highlights of cross-functional projects spanning experimentation, automation, lifecycle systems, and multi-market SEO. Built to improve conversion, activation, and operational scale.

Building the Enterprise ABM & BD Infrastructure 

Creating a marketing system that supports long-cycle enterprise partnerships across banking, aggregators, and global channel partners

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Marketing Automation Engine (70+ Workflows Built)

Connected Salesforce, HubSpot, Pipedrive, and internal systems to streamline global lead operations, reduce manual workload, and improve lead qualification accuracy.

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Webflow as a Scalable Marketing Platform 

Designing and operating Webflow as a modular, governed system that supports SEO, lifecycle funnels, global expansion, and fast, reliable publishing at scale.

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Account-Based Marketing for High-Value B2B Accounts

Developed targeted ABM programs using HubSpot, Salesforce, and 6sense to engage decision-makers, improve account engagement, and support multi-region enterprise sales cycles.

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Build AI Vetting & Intelligent Routing Automation

Designed an AI-powered judgment layer that interprets unstructured lead data, enriches signals, and routes CRM-ready leads across regions—making qualification instant, consistent, and scalable. 

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How I Work

Cross-Functional Empathy

I approach marketing problems from multiple perspectives—customers, partners, sales, product, and operations. This allows me to design solutions that align goals across teams, reduce friction, and move projects forward through collaboration rather than escalation.

Thriving in Ambiguity

I’m drawn to complex, undefined problems—new markets, unfinished systems, or workflows that don’t yet exist. I prefer building structure where none exists, rather than maintaining systems that are already stable.

Hands-On Leadership

Even in senior roles, I stay close to execution. I design systems, review workflows, and understand the tools deeply enough to make informed decisions. This keeps strategy grounded in reality and builds trust with both technical and non-technical teams.

Contact Me

If you’re working on B2B growth, fintech onboarding, lifecycle activation, or marketing automation, I can help accelerate your roadmap.

Let’s Build Something Better

Contact Me
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