As the SEO lead at PingPong Payment, I’ve encountered—and overcome—a variety of SEO challenges, from crawling and indexing issues to improving site speed and mobile usability. In this blog, I’ll share specific problems I’ve solved in technical SEO, the strategies I implemented, and the measurable outcomes that demonstrate the power of a well-executed SEO strategy.
In this post, I dive deep into my experiences with Technical SEO, sharing the key strategies and tools that have shaped my approach to achieve SEO goal.
I'll do my best to showcase the lessons learned from my SEO journey, providing actionable insights and tips to help you improve your own web development projects.
There is a lot of to unpack, if you like to dive in with any topic, just send me a note.
Site architecture optimization, efficient indexing, and crawler management to boost website's performance and ranking.
Keyword authority building, tailored content for industries, and strategic internal linking to enhance your SEO and drive engagement.
The Problem: Crawling and indexing inefficiencies were holding back our site's visibility. During the mid 2024 and 2025 website updates and launches (we switched to Webflow and tech stack), I noticed that important pages weren’t being indexed effectively. An outdated sitemap structure, along with numerous duplicate and non-canonical URLs, confused search engines, limiting their ability to access and prioritize key content.
My Solution: I spearheaded a thorough audit using Google Search Console, Screaming Frog, and Ahrefs to diagnose crawl inefficiencies. The steps included:
Identifying Issues: I pinpointed non-canonical URLs that were diluting link equity, crawl errors affecting high-priority pages, and unnecessary parameters clogging the sitemap.
Restructuring the XML Sitemap: I removed and decommissioned redundant pages, adjusted priority and frequency settings, and segmented sitemaps for different types of content (product pages, blog, support pages) to streamline crawling.
Canonicalization and Meta Tag Adjustments: I implemented canonical tags on duplicate content to consolidate authority to primary pages and used “noindex” tags strategically to prevent lower-priority pages from being indexed.
Optimizing Robots.txt: I updated our robots.txt file to ensure that non-essential pages (e.g., internal search result pages) weren’t being crawled, allowing search engines to focus on our most valuable pages. (Disallow: /admin/ Disallow: /staging-page/)
Regular Monitoring and Testing: After the initial launch of the new structure, I set up quarterly check-in on meta title and description, and monthly review on google search console to ensure continuous indexing efficiency, adapting quickly to any flagged issues.
The Result: Within two months of implementing these changes, our indexation rate improved by 35%, and key landing pages experienced a 20% rise in impressions. This improved visibility translated into an increase in organic traffic, particularly for high-value, transactional keywords essential to our business growth strategy.
The Problem: High bounce rates (some pages have over 92% bounce rate) were significantly impacting our conversion funnel, especially on mobile devices. Our site’s Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) metrics were above Google’s recommended thresholds, leading to slow load speeds and frequent layout shifts that disrupted user experience and conversions.
My Solution: Improving site speed became a top priority. I started with the basics—compressing images, minifying JavaScript, and optimizing CSS delivery (Webflow has made it easy). I then took it a step further by implementing lazy loading for images and videos cross all pages, ensuring only visible elements loaded initially. I also reduced third-party script bloat—removing excessive tracking pixels, consolidating fonts, and deferring non-critical scripts (reduce the number of lottie animation). Third-party requests can slow things down significantly, and in one case, eliminating an unnecessary external script shaved 2 seconds off the load time.
The Result: After these optimizations, we brought LCP down from 4.5 seconds to under 2 seconds, resulting in a almost 15% increase in session duration. Bounce rates dropped 18%, and the improved user experience directly contributed to higher conversions, especially among mobile users.
Meta Titles and Descriptions: It is quite basic but often gotten overlooked by marketers, crafting unique and relevant meta titles that include key phrases that relates your offering is the key to improve your SEO ranking. The meta descriptions are concise and designed to capture the user’s interest.
The foundamental: Title tag: Keep them under 60 characters to ensure full display in search results. Make sure they are specific to the page's content. Descriptions: Aim for about 150-160 characters to maximize space without being cut off in search results. Include a call-to-action like "Learn more" or "Read now."
Structured Data: Well-structured URLs, thoughtful use of H1 tags, and keyword-optimized slugs help in better indexing and ranking. Pro Tips: use Octopus.do to check your site map and structured data.
Use tools like Octopus.do (see screenshot below) to visualize your site map and assess your site’s structured data effectively. Utilize H1 tags to clearly indicate the main focus of your page, and use additional header tags (H2, H3) to organize content in a hierarchically relevant manner.
Engaging CTAs: Effective call-to-action texts and easily accessible social sharing buttons are integral to driving user interaction and traffic.
CTAs: Place them prominently on your page, using action-oriented language.
Social Sharing Buttons: Include them at key points where content is most impactful to maximize sharing.