Outcome
Reduced Risk from Demand Fluctuations
By consolidating all clients within a specific vertical onto a single lead-buying platform, we mitigated the risk associated with fluctuating demand. When one client's demand decreased, we were able to seamlessly redirect those leads to other buyers within the same vertical. This resulted in an 18% increase in lead fulfillment rates and stabilized our revenue streams, ensuring a consistent lead flow without becoming overly reliant on any single client.
Improved Budget Efficiency
Our new tracking system, Aitracker, provided real-time ROI insights at the ad level, enabling us to quickly identify and pause underperforming campaigns. This led to a 15–20% reduction in wasted ad spend and an 18% decrease in overall CPA. By ensuring that every dollar spent contributed to measurable results, we maximized the effectiveness of our ad budget across multiple channels.
Increased Operational Efficiency
The media-buying team, consisting of around 17 members, transitioned from managing daily campaigns to overseeing larger-scale budgets exceeding $1 million per month. This leaner approach, combined with automation and improved tools, enabled us to manage 30% more campaigns without increasing headcount, all while maintaining or improving profitability.
