The principles of scaling can be applied to across different Dsp, One thing worth to mention is as budgets go up the ROI goes down, it pretty much happen on every DSP. so it is important to have volume focused mindset. Spending $100k with 30% ROI is much better than $10k with 200% ROI. The core of scaling is having a good strategy and systemising (breaking strategy down into small actionable item for the team)
Incremental Scaling: It is esay and safe. the algo won't punish me if I scale adsets this way. The obvisou disadvantages is slow. Each time I adjust the budget, Facebook algorithm needs time to adjust the adset to the new budget. I can't scale adsets to $10k or higher right away, it takes few days.
On Facebook, I select my winning adset, and increase the daily budget by 15%-30% at least every 2 days. Example:
Day 1 - $50, Day 2 - $50, Day 3 - $50
Day 4 - $60 (20% increase)
Day 5 - $60, Day 6 - $600
Day 7 - $72 (20% increase)
Adsets Duplication (My personal favoriate)
The advantage of this scaling mothod is the ability to scale wider and faster, but one thing need to pay extra attention is the audience overlap(Frequency in Facebook). You can't duplicate the same adset 20 or 30 times ( I paid terriable price for this) because you will compete with yourself and it will cause a low delivery on your adsets.
Example: When I test and find out my winning adset, with $50 daily budget, I simply duplicate the adset 4-6 times with 100%-200% higher daily budget, it depends on ROI of the test thecampaign, Wait 2-3 days after ads go live to see the results again, shut off the bad adsets, and repeat the process.
The best time to adjust the budget or let the campaign running is between midnight to 1 hour after midnight account's time-zone.