What metrics are important to me when analyzing the campaign? Here is a few examples: Conversion rates per program. Conversion rates per funnel stage. This is out of every new visitor that's being sent, how many are converting to new users? How many converting to sales so on. this will give me an idea of how things are converting through the funnel, help me identify areas that might need to spend time to optimize. Cost metrics also important. Cost per click, cost per new user, cost per paid customer. comparing with the outcome the channel produces, helps me determine if this is actually the right course of spending.