Analyzing Campaign 

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Connect Data Across DSPs & Insights

Import monthly demand gen campaign data from FB and other native DSPS, unqualified leads data, as well as revenue report to various report, such as monthly report on average lead price by state. The report will assist the me to determine the pricing strategy and budget strategy. For example, the sample chart shows New Jersey has the highest price on average. I may consider allocating some of Texas’s budget to New Jersey while looking closely in Florida and New York that such a big jump on price is not normal. It may indicate that one or few buyers decide to take an aggressive approach to complete with others which will let the account manager to further investigate. 

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