About 
Me

A dynamic leader with a proven track record in building high-performing teams that thrive on creativity, I specialize in developing engaging multi-channel campaigns. With expertise in implementing data-driven strategies, I focus on measurement, optimization, and maximizing marketing performance.

As a seasoned marketing professional, I bring extensive experience in transforming strategies and operational systems to drive business growth and efficiency. My approach leverages advanced marketing automation tools and integrates technological innovation with strategic insight to optimize lead management, improve conversion rates, and align sales with marketing for maximum impact.

"Outside of the fast-paced world of San Francisco, you’ll often find me reeling in crabs, foraging for mushrooms, or preparing delicious meals for friends and family—because who says you can’t gather, hunt, and cook all in one weekend?"

Area of Expertises


Marketing Tech Stack Expert

Marketing operations expert with background in Fintech B2B, specializing in marketing tech stack management, system integrations, and process implementation. Lead the strategy, execution, and optimization of marketing technology across web, CRM, email, and digital channels.

CRM Admin: Salesforce, Salesloft, Hubspot, Pipedrive, Salesloft, Zoho 
ESP: Mailchimp, GetResponse
Analytics: Tableau, LookerStudio, Google Analytics, PowerBI, Hotjar, 


Automation Guru

Revamped marketing automation and lead management across platforms like Zapier, Salesforce, and HubSpot by phasing out legacy workflows and introducing a Lifecycle Funnel Program, improving MQL processes and pipeline velocity. Additionally, I integrated Salesloft for faster lead response and LinkedIn for comprehensive campaign tracking.

Automation: Zapier, Make.com, Zoominfo Workflow, Hubspot Workflow. Salesforce Flow.

SEM

Develop and execute global SEM strategies across various channels, managing multi-million-dollar budgets and optimizing campaigns to drive MQLs and SQLs.

SEO

Specialize in technical SEO, digital PR, content strategy, keyword research, data analysis, page optimization, link acquisition, and strategic content creation.


Paid Media

Led global paid media efforts across social, and display, managing 12+ media buyers to achieve ROI & CAC targets. Developed regional paid media strategies with localized messaging.

Account Base Marketing

Google SEM

Bing SEM

Facebook Paid Media

Instagram

Twitter Ad

Video Ads

Tiktok Ad

I accountable for developing and executing global paid media strategies across channels: Google, Facebook, LinkedIn, YouTube, and more. Manages multi-million-dollar budgets targeting audiences at different funnel stages, with a focus on driving MQLs, SQLs, and pipelines.

Collaborates cross-functionally with global teams to ensure smooth execution, leveraging Salesforce, Hubspot, Pipedrive and Marketo for audience targeting, and using Tableau and Looker for data insights and campaign optimization.

Delivers comprehensive performance reports to track and improve paid media effectiveness in line with business objectives.






Licenses & Certifications

Let's Chat!

"I’m always game for collaborating on new marketing projects and growing my professional network. With years of experience as a marketing leader, I’ve mastered digital strategy, MarTech integration, automation, and campaign execution—basically, if it’s digital, I’ve got it covered. If you're ready to take your marketing to the next level, let’s chat! Hit me up on LinkedIn or drop me an email if you've got an idea that’s too good to keep to yourself."

  • San Francisco CA 94132
  • +1 650 504 1208 (US)  +86 185 3215 4129 (China)
  • danielsfsu@gmail.com

Professional Portfolio. © 2024 Daniel Liu