Account-Based Marketing 

One to Many ABM Campaign Strategy & Automation for High-value B2B Accounts

Account-Based Marketing works best when targeting, messaging, and execution converge around the accounts that matter most.
In my ABM work for fintech company, I focus on building personalized, multi-touch journeys that align marketing, sales, and operations, especially for high-value B2B segments where coordination and timing drive most of the impact. 

My approach begins working with BD team and identify and prioritize key accounts using firmographic, technographic, and historical data. Once priority tiers are established, I design campaigns tailored to each segment, which combining personalized email sequences (salesloft), targeted landing pages, and coordinated LinkedIn retargeting campaign.

These campaigns also need to run alongside sales playbooks, enabling BD teams with consistent messaging, engagement history, and account context.

A significant part of effective ABM is signal activation. Using tools like 6sense and CRM-based activity tracking, I can monitor buying-stage signals and engagement behaviors. These signals help BD team to determine when to trigger outreach, when to adjust messaging, and when to escalate an account for direct BD follow-up. The goal is always the same: meet the right accounts at the right moment, with the right message. 

To support this coordination, I develop account-level reporting dashboards summarizing touchpoints, engagement patterns, and funnel progression. These dashboards create a shared view across marketing and BD, making it easier to spot opportunities and measure impact.

Across North America, Europe, and Southeast Asia, I’ve found that the combination of tailored content, signal-driven timing, and cross-team visibility consistently leads to stronger engagement and more efficient enterprise cycles.

Here’s an example of how I structure ABM engagement flows.

The process typically moves from account identification, segmentation, and campaign development to BD coordination and measurement.
Screens like the one below show how account activity, signals, and engagement data are brought together to support decision-making and timing. 

ABM is ultimately about relevance and alignment.

By combining targeting data, personalized content, sales coordination, and clear reporting, I help teams create ABM programs that feel intentional—not generic—and that scale across different markets while maintaining a high degree of precision.